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Entrepreneurship teaches students about the risks and rewards of starting their own businesses. All stages of the process are covered, from idea to growth to exit. Economic concepts are integrated into chapters, and a separate Economics Glossary is included. Two accounting chapters reinforce financial topics. Data files to support the business plan project are available on the companion website. College and career standards for reading, writing, speaking, and listening are incorporated in end-of-chapter activities. • Hands-on learning is provided by the project-based Building Your Business Plan activity found at the end of every chapter. • Over 50 case studies featuring real entrepreneurs provide a link to the real world. • Event Prep features support readiness for student organization competitions. Read more
