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The music industry is a shark tank. Not the polished, feel-good version you see on TV — the real one. Cold water, blood in the current, and almost every player circling for the next easy meal. The mattress salesmen. The fake endorsements. The buy-on tours that cost you ten grand and a piece of your soul. The streaming numbers that look like a breakthrough until the math destroys you.Curtis McKinney has been on every side of this industry; radio, promotion, labels, live events. He’s watched managers con bands out of their savings with a handshake and a pitch deck. He’s seen the sharks up close, and he’s here to name them by name.This book doesn’t sugarcoat it. It doesn’t sell you a dream. It gives you the unfiltered truth about why bands fail, what scams to avoid, and what it actually takes to build something real — on your own terms, with no permission from anyone. The tank doesn’t care about your talent. But it respects results. Build the results. Outlast the sharks. Read more
