Chris Christensen White on White Whitening Treatment Dog Shampoo (16OZ)

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About this item

• DOG WHITENING SHAMPOO – Chris Christensen White on White Dog Shampoo gets the yellow out! This product is an optic intensifying treatment within a shampoo, removing all yellow stains, and will also enhance darker colors, leaving a luscious sheen. It brightens and whitens the coat while maintaining the coat’s texture. The result is a stain-free, brilliant, dazzling coat that’s soft to the touch. Available in two sizes; 16 fl. oz for at-home use and a gallon for professional use.
• PERFECT FOR PUPPIES – use from 8-weeks upwards. Chris Christensen’s Whitening Shampoo for dogs is ideal for removing urine stains from potty training, marks from doggy daycare, and dirt from the dog park. Using White on White neutralizes unwanted stains that cleansing does not remove such as grass, saliva, clay, food, and blood.
• SAFE TO USE – White on White Shampoo does not contain bleaching agents, harsh chemicals, or softening agents to irritate you or your pup’s skin, and while a purple shampoo in color it will not stain hands, towels, or tubs. For best results, follow with Chris Christensen After U Bathe to rinse out any shampoo residue, condition the coat, and add moisture. White on White Shampoo lasts up to 4 weeks and will not rub off on hands, clothing, or furniture. A strand test is recommended on porous coats.
• ENHANCE COLORED COATS – not just for white dogs! Chris Christensen White on White Shampoo can be used on mixed coat colors. Blacks, browns, and reds will be enhanced, adding vibrancy and sheen. Perfect for Border Collies, Rough Collies, Beagles, Cavalier King Charles Spaniels, and more, along with any white-only breeds such as Maltese, Bichon Frise, Samoyeds etc.
• BEST IN SHOW RESULTS – made in the USA. White on White is the first ‘true’ coloring correcting shampoo created initially for show dogs by Chris Christensen in 1996. Regarded highly in and out of the show ring, Chris Christensen dog grooming products have a reputation for performance and perfection. Trusted by professional groomers, show exhibitors, and caring dog owners.

Product Description

Chris Christensen White on White Shampoo has been engineered by professional color experts. White on White is an optic-intensifying treatment within a shampoo - it raises the cuticle layer to deposit violet pigments into the cortex to restore, and correct color, neutralizing yellow tones. “I use this on my tricolor Rough Collie. It really adds vibrancy and sheen to her coat when compared to other dog shampoos. It enhanced her black and tan in addition to her white markings.” For best results follow our step-by-step guide 1. Start with a strand test First-time user? Carry out a strand test in an inconspicuous area to see how long to leave White on White Shampoo in the coat for the desired result. 2. Wash the coat Wash the coat to ensure it is clean from dirt and residue before applying the color treatment. We recommend Chris Christensen Clean Start Shampoo. 3. Apply White on White Apply undiluted directly to the coat. Work into a lather and allow to remain for 2-10 minutes depending on the porosity and texture of the coat. 4. Rinse thoroughly Rinse thoroughly with warm water and follow with After U Bathe Conditioner, a final rinse solution to add moisture to the coat and seal the cuticle. Learn about White on White Shampoo The video showcases the product in use. The video guides you through product setup. The video compares multiple products. The video shows the product being unpacked. aplus content video Learn about White on White Shampoo from Chris Christensen ambassador Allison Alexander. Allison shows you how to use White on White and discusses why this product is the best choice for enhancing coat color. Allison is a grooming expert and educator who has won over 750 All-Breed Best in Shows. With over 3,000 5-star ratings, White on White Shampoo is helping thousands of pet owners, professional show handlers, and groomers to accomplish bright, clean, and beautiful coats for their dogs. How long does White on White Shampoo last? White On White is semi-permanent color and lasts up to 4 weeks. For best results follow with After U Bathe Rinse to seal the hair cuticle. How often should I use White on White Shampoo? If you bathe weekly/every other week, apply every 3 baths. If you bathe monthly or longer, apply every other bath. If you use the products too often it will cause the pigment to build-up in the cuticle and over-correct. Can this be used on cats? Yes, you can use this product on cats from 8-weeks and older. My dog's coat is not solid white. Can I still use White on White Shampoo? Yes. It can be used on bi-color, tri-color, merle, piebald, spotted coats, and more. Any coat that has white in it will benefit from White on White Shampoo. Other coat colors will also be enhanced, given them a luscious, rich sheen. Do I need to dilute this shampoo? No. It is ready to use straight from the bottle. Other Chris Christensen Products for 'Best in Show' results White on White Shampoo Add to Cart Clean Start Shampoo Add to Cart After U Bathe Rinse Add to Cart Self Rinse Plus Add to Cart Big G Slicker Brush Add to Cart #000 Buttercomb Add to Cart Ice On Ice Grooming Spray Add to Cart Customer Reviews 4.5 out of 5 stars 5,015 4.8 out of 5 stars 736 4.6 out of 5 stars 635 4.7 out of 5 stars 217 4.7 out of 5 stars 14,792 4.8 out of 5 stars 1,977 4.4 out of 5 stars 3,396 Best for Whitening, removing yellow Deep cleaning, clarifying Removing shampoo residue Spot-cleaning, touch-ups Removing undercoat, detangling Checking work for tangles Detangling and protecting Use also for Brightening all coat colors Removing buildup, oils, waxes Reducing drying time Brightening and whitening Fluffing, styling and shaping Finishing touches Conditioning and finishing Get best results with Clean Start and After U Bathe White on White Shampoo White on White Shampoo White on White Shampoo Ice On Ice Grooming Spray Ice On Ice Grooming Spray Other Ice on Ice products Coat type All All All All Curly, Double, Scissored All All Sizes 16 fl. oz. / Gallon 16 fl. oz. / Gallon 16 fl. oz. / Gallon 16 fl. oz. / Gallon Big, Medium, Baby 7.5" Length / 0.69" Pins 16 fl. oz. Product type Dog Shampoo Dog Shampoo Dog Conditioner Waterless Dog Shampoo Dog Slicker Brush Dog Comb Dog Detangling Spray For pet parents ✔ ✔ ✔ ✔ ✔ ✔ ✔ For show exhibitors ✔ ✔ ✔ ✔ ✔ ✔ ✔ For professional dog groomers ✔ ✔ ✔ ✔ ✔ ✔ ✔