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- PURPLE SHAMPOO TO NEUTRALIZE BRASSY TONES – This professional purple shampoo helps neutralize unwanted yellow and brassy tones in as little as 60 seconds, leaving blonde, gray and highlighted hair looking brighter, cooler and more vibrant after every use.
- BRIGHTENS BLONDE, GRAY & HIGHLIGHTED HAIR – The ultra-violet toning formula refreshes blonde, platinum, silver and highlighted hair while helping maintain cool-toned color between salon visits. Results last through several washes.
- GENTLY CLEANSES WITHOUT STRIPPING HAIR – Coconut-derived cleansers effectively remove buildup and impurities while helping preserve moisture and leaving hair feeling soft, clean and refreshed.
- STRENGTHENS & ENHANCES SHINE – Formulated with Hydrolyzed Rice Protein to help strengthen hair, improve shine and support healthier-looking strands while toning unwanted warmth.
- IDEAL FOR BLONDE, GRAY & HIGHLIGHTED HAIR – Suitable for all hair types and textures, including fine, medium and thick hair. This color-safe professional toning shampoo is designed for weekly use as part of the BLONDA toning system to maintain brighter, cooler-looking blonde.
