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- Noughty Purple Reign Blonde Shampoo: Defeat brassiness with tone-correcting purple hair shampoo. The purple shampoo neutralises unwanted tones for brighter blondes, vibrant silvers and fresher greys
- Hydrating shampoo: The sulfate free shampoo neutralises brassiness, with gentle cleansing without stripping. Tops up moisture content for softer, moisturised hair without extra weight
- 97% natural shampoo ingredients: SLS free natural hair products with hydrating blueberry and blackberry extracts. Contains no petrochemicals. Paraben free, silicone free and sulphate free shampoo
- Cruelty free vegan hair care: Vegan shampoo, approved by Cruelty International's gold standard against animal testing and made with no animal derivatives. Kind to skin, gentle on hair
- So good it's Noughty: A British born, naturals brand on a mission to deliver fuss-free results. Discover curly hair products, hair styling and gifts for women and men which won't cost the Earth
Product Description
Why Choose Purple Reign? Purple Reign – Tone-Perfecting Shampoo & Conditioner for Radiant Hair! Say goodbye to brassy tones and hello to vibrant, radiant hair with Noughty Purple Reign – a 97% natural, vegan, and cruelty-free haircare solution. Designed for blonde, grey, and silver hair, this sustainable formula neutralises yellow tones, enhances shine, and leaves your hair softer, stronger, and beautifully manageable. Why Choose Purple Reign? Neutralizes Brassy Tones Banish unwanted yellow and brassy tones in blonde, gray, and silver hair. Achieve a cooler, brighter, salon-fresh look effortlessly. Use the purple shampoo alongside your regular shampoo to refresh your hair as needed. How to use Fully wet your hair before applying shampoo. Massage your scalp with your fingertips or a scalp massager, adding water to activate the lather. Rinse thoroughly and follow with the conditioner for best results. Nature’s Best for Your Hair Crafted with 97% natural ingredients, Purple Reign is free from parabens, sulfates, and silicones – making it gentle on both your hair and scalp. Mango Butter & Marula Oil: Deliver intense hydration for silky, manageable hair. Noughty 97% Natural Purple Reign Tone Correcting Shampoo for Blonde, Grey or ... Noughty Purple Reign Tone Correcting Conditioner, 997% Natural Sulphate Free ... Noughty 97% Natural Care Taker Scalp Soothing Tonic, for Sensitive and Irrita... Noughty 97% Natural Care Taker Scalp Relief Treatment Mask to Soothe Scalp an... Noughty 97% Natural Purple Microfibre Hair Towel, Hair Towel Wrap Quickly Abs... Noughty 97% Natural Pink Microfibre Hair Towel, Hair Towel Wrap Quickly Absor... Add to Cart Add to Cart Buying Options Add to Cart Add to Cart Add to Cart Customer Reviews 4.0 out of 5 stars 391 4.0 out of 5 stars 391 4.1 out of 5 stars 112 3.9 out of 5 stars 27 4.6 out of 5 stars 237 4.6 out of 5 stars 102 Price $12.99 $ 12 . 99 $12.99 $ 12 . 99 — no data $15.99 $ 15 . 99 $17.99 $ 17 . 99 $17.99 $ 17 . 99 Range Purple Reign Purple Reign Care Taker Care Taker Hair Towel Hair Towel Hair Type Blonde, platinum, gray or yellow-toned hair. Blonde, platinum, gray or yellow-toned hair. Sensitive scalp and all hair types. Sensitive scalp and all hair types. Ideal for all hair types, especially curly hair. Ideal for all hair types, especially curly hair. Main Benefit Neutralizes yellow and golden tones, leaving a cool blonde. Neutralizes yellow and golden tones, leaving a cool blonde. Gently cleanses and soothes scalp irritation. Gently cleanses and soothes scalp irritation. Reduces frizz, dries fast and is gentle on hair. Reduces frizz, dries fast and is gentle on hair. Vegan and cruelty-free ✓ ✓ ✓ ✓ ✓ ✓ Key Ingredients Cranberry extract, avocado oil Cranberry extract, avocado oil Oat extract, sweet almond oil. Oat extract, sweet almond oil. - no data - no data Free of Sulfates, silicones, parabens Sulfates, silicones, parabens Sulfates, silicones, parabens, synthetic fragrances. Sulfates, silicones, parabens, synthetic fragrances. - no data - no data Recommended use 1-2 times a week to maintain a cool tone. 1-2 times a week to maintain a cool tone. Daily use, especially for sensitive scalps. Daily use, especially for sensitive scalps. Daily use Daily use
