Almay Smart Shade Skintone Matching Makeup, 300 Straight Up Medium, 1 fl oz

About this item

• Take the guesswork out of finding your foundation with this innovative formula that adjusts to match your skin tone—instantly!
• The lightweight, buildable medium coverage liquid foundation formula starts out white and instantly transforms into your ideal foundation shade
• Almay's Tonemimic technology uses tiny spheres that break open and release pigment as you blend them over your skin
• As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free
• Available in 6 skin-tone-adjusting shades for natural-looking, streak-free medium-coverage foundation with a luminous glow that builds

Product Description

Take the guesswork out of finding your foundation with this innovative formula that adjusts to match your skin tone—instantly! Our liquid foundation formula instantly transforms from a white cream to your ideal shade as you smooth it on—that’s the magic of our technology! Our Tonemimic™ technology uses tiny spheres that break open and release pigment as you blend them over your skin. You’ve got all the control with this hypoallergenic makeup, we promise: natural-looking, streak-free, medium-coverage foundation with a luminous glow that builds, so you get the exact coverage you want from this liquid base. We’re looking out for your skin: Smart Shade has SPF 15 broad-spectrum protection. As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free