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- PÜR Big Look Mascara: Our lash-enhancing, clump-resistant mascara goes on smooth and builds effortlessly to take your lashes to the extreme for a fuller, longer-looking finish.
- Clean & Lash-Loving Formula: Powered by conditioning ingredients including Nylon-12 fibers, this lightweight mascara helps extend lash length while nourishing and helping lashes appear stronger and shinier over time.
- How To Use: Place mascara wand at the base of lashes, then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line.
- All the Beauty You Love, None of the Ingredients You Don’t: PÜR products are 100% cruelty-free and vegan. Bunnies are our friends, not our models. We’ve also left out unnecessary ingredients, making this product paraben and gluten-free.
- Pure & Simple: We’ve redefined clean beauty with one mission in mind—to offer multitasking beauty solutions that support your lifestyle. Our products leave your skin looking and feeling its best, long after the makeup comes off!










