Product Code: B00K5RSCVC
Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers
$79.99
Product Description
With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need. Read more
