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Product Information

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About this item

  • Developed With Dermatologists: For all skin types, including sensitive and/or dry skin
  • Gentle: Removes dirt, oil, and makeup without over-drying skin, clogging pores, or leaving residue
  • Won’t Sting Eyes: Ideal for removing eye makeup
  • No Unnecessary Ingredients: Free of oil, soap, alcohol and gluten; no synthetic colors; no added sulfates; not tested on animals
  • Simple Skincare: Use PURPOSE Gentle Cleansing Wash or Bar with PURPOSE Dual Treatment Moisture Lotion SPF 10

Product Description

Gentle Cleansing Wash for Clean, Comfortable Skin Purpose Gentle Cleansing Wash effectively removes dirt, oil, and impurities without stripping or over-drying your skin. Developed with dermatologists and clinically shown to be as gentle as water, this lightweight, soap-free formula leaves skin feeling clean, soft, and balanced — never tight or irritated. Perfect for daily use, even on sensitive skin. Clinically Shown to Be as Gentle as Water Your skin deserves effective cleansing without compromise. Purpose Gentle Cleansing Wash is clinically proven to cleanse as gently as water while still lifting away dirt, oil, and surface buildup. It rinses clean, leaving your skin refreshed, smooth, and comfortably hydrated — making it ideal for everyday use. Developed with Dermatologists Carefully formulated with dermatologists, this gentle cleanser is designed to support your skin’s natural moisture balance while effectively removing impurities. The result? Clean skin that feels calm, soft, and healthy — not tight or stripped. Pure, Gentle Care Alcohol-Free – Won’t dry out or irritate skin Soap-Free – Cleanses without harsh surfactants Oil-Free – Lightweight and non-greasy Not Tested on Animals – Committed to responsible care Thoughtfully formulated for daily cleansing that respects your skin. Over 90% 5-Star Ratings Customers love the way Purpose Gentle Cleansing Wash leaves their skin feeling clean, soft, and refreshed. Trusted by generations for simple, gentle, effective cleansing

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