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About this item

  • Brighter Hair With Every Wash: This cleansing purple shampoo for blonde hair uses Violet 2 and wheat protein to cancel unwanted yellow and orange tones, eliminate brassiness and boost brightness for cooler, more vibrant color between salon visits.
  • For Light Hair: Platinum, highlighted, and color-treated hair struggling with dullness, fading, or brassy tones now have a gentle toning shampoo built for everyday use without stripping moisture or shine.
  • Brighten, Strengthen and Moisturize: Formulated with tone-correcting Violet 2, moisture-balancing wheat protein, and brightening honey, lemongrass, verbena, and citrus extracts for softer, shinier, more vibrant hair after every wash.
  • How To Use: Apply to wet hair, massage into a rich lather, and rinse thoroughly. Repeat if desired and pair with Rusk PlatinumX Purple Conditioner for maximum brassiness control, brightness, and moisture balance.
  • Trusted Professional Brand: RUSK is known for high-performance hair care solutions; formulated without heavy buildup to support clean, flexible styling results.

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