Movie Marketing in the Digital Age: A Beginners Guide to this Brave New World

Product Description

"Movie Marketing in the Digital Age: A Beginners Guide to this Brave New World" is a concise overview of the entertainment marketing landscape of 2019. Much has changed in the world of television and cinema. Not only has there been tremendous advancements in how content is produced and consumed, but the ways in which that content is marketed to audiences is evolving at an exponential rate. With so much competition in the marketplace, it is increasingly difficult to make content that stands out. Companies such as Netflix and Amazon Prime are spending billions of dollars on content creation and giving creators unprecedented creative freedom. But, this has led to a digital landscape where programs disappear as quickly as they launch. Many viewers complain about "content fatigue", and keeping up with the latest and greatest shows that these producers have to offer in our fragmented digital age has become frustrating. This book is a brief guide to the changes taking place within the industry. It takes a look at some of the major players including Netflix, Amazon Prime, and Disney. Who will ultimately win this content arms race and come out on top is anybody's guess. One thing is for certain though: we have entered the digital age and there is no going back. ABOUT THE AUTHOR Danial O'Brien is an award-winning filmmaker and marketing specialist. He lives in Northern Ontario, Canada with his family and works in television as a Director/Producer. Read more