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About this item

  • Magic Root Results in 10 Minutes: A quick fix between salon appointments and at-home colorings. Mix, apply to roots, process 10 minutes, and rinse. Covers 100% of gray roots evenly, with color lasting up to 4 weeks until new growth appears
  • 100% Gray Hair Cover Up For Seamless Roots: Permanent hair color formula covers gray roots evenly in just 10 minutes, blending naturally with existing hair color. Ideal for touching up the hairline, part, and temples where grays tend to show first
  • Low Ammonia Formula with Built-In Conditioning: Gentle on hair and scalp with a built-in conditioning agent that leaves roots feeling smooth after coloring. Lower ammonia means a lighter scent and less dryness than traditional permanent hair dye kits
  • Matches Any Shade: Available in shades from Black to Light Blonde, each formulated to blend seamlessly with existing color - including professional salon hair color. For most seamless results, touch up when root regrowth is under one inch in length
  • Everything For At-Home Root Application: Hair dye kit includes soft brush tip applicator, conditioning developer bottle, color gel, precision tip applicator, and gloves. Quick precision brush allows you to part hair and apply dye fast and easy
  • Photos are taken under studio lighting conditions, the actual product may differ from the images shown. Images are for illustrative purposes only.

Product Description

Rescue your roots in between colorings. The L'Oreal Paris Magic Root Permanent Hair Color Kit is designed specifically for root touch-ups, covering gray regrowth in just 10 minutes with a permanent formula that holds until new hair grows in, up to 4 weeks. The kit's precision brush applicator makes it easy to target the hairline, part, and temples where gray roots tend to show first. Unlike traditional box dye kits that require mixing in a separate bowl, the ready-to-apply design streamlines the process for quicker, more accurate application with less mess. The low ammonia color gel includes a built-in conditioning agent that leaves hair feeling smooth and manageable after use. See the same permanent coverage as a salon touch-up, with none of the waiting, booking, or cost. Whether it's part of your self-care Sunday or the night before something important, roots are sorted in 10 minutes. Made for those who've made root touch-ups part of their routine - suitable for first-time or experienced at-home dyers, and anyone who wants a reliable, repeatable result. Each kit is intended for targeted root application. Compatible with L'Oreal Paris Elvive Color Vibrancy Protecting Shampoo and Conditioner for extended color longevity.

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