Ash Blonde Hair Dye with added Plex Hair Care Conditioner, Permanent Hair Color with Cool Ash Hair Toner for Blond Hair, Vegan Hair Dye, Cruelty-Free - Smart Beauty Hair Color

Product Information

About this item

• Acts as hair toner for blonde hair to reduce brassy color; lightens dark blonde without bleach. Color cream includes Plex hair treatment that protects, rebuilds, and restores your hair's structure
• Natural blond hair dye; for a full head, covers grey, root touch-ups, highlights, ombre, and balayage. For all hair types: Afro, Asian, Caucasian, and chemically treated. Hair color for women and men
• Vegan, cruelty-free blonde hair dye. UK and European-endorsed cosmetic standard professional ingredients in a smooth cream for home use. Part of the award-winning Smart Beauty hair color collection
• Mess-free application. Mix the blonde color cream and developer in the provided bottle, evenly apply with the precision nozzle, and work through with gloved hands for a non-drip coloring experience
• Smart Beauty is an innovative independent-owned British business that produces premium vegan hair dye coloring kits. Committed to non-animal testing, ethical practice, and minimal environmental impact

Product Description

Smart Beauty blonde hair dye ash hair colour Top tips on making your color last longer After coloring, wait for a full 72 hrs before shampooing Use sulfate-free shampoo and conditioner Turn down water temperature when shampooing Refresh the color with Smart Beauty pure purple Smart Beauty Permanent Blonde Ash Hair Dye With added plex anti-breakage technology Smart Plex, described as ‘the single most important development in hair color'. Plex actually nourishes and rebuilds the micro-bond fibre structure of the hair making it healthier and stronger. Protects your hair against damage & breakage Rebuilds your hairs natural structure Restores your hairs strength, suppleness & volume 100% vegan, cruelty-free formulation Perfect for: Achieving natural looking ash blonde hair Free from: Mineral oils, Parabens, PEG If your hair is thick or long, two packs may be required. Blends/Cover grey How to color your hair with Smart Beauty Blonde Ash Hair Dye Pack contents 1 x Tube of color cream 1 x Bottle of developer cream 1 x Pair of protective gloves 1 x Instruction leaflet Getting Started • Start with dry, unwashed hair • Cover your clothing with old towel/cape • Wear protective gloves provided • Keep your clock nearby to check development time How to mix the hair dye • Unscrew the cap of the developer cream bottle • Unscrew the cap of the tube of color cream and pierce the tube with the reverse of the cap • Squeeze the entire contents of the tube into the developer cream bottle, carefully • Replace with nozzle and shake vigorously until both creams are thoroughly blended into a smooth, creamy consistency • Remove the tip of the application nozzle and immediately start the application How to apply the hair dye • Start applying the mix at the roots. Use the application nozzle tip to work through hair to separate the hair section by section. • Spread and apply the remaining product all over, making sure the hair is completely saturated and leave to develop for a total of 45 minutes Enjoy your permanent Ash Blonde hair color • Wearing gloves, work hair into a lather • Rinse thoroughly with warm water, until water runs clear • Wash with colour safe shampoo • Towel dry, and style as desired • Smart Blonde+plex already contain conditioning treatment, so you do not need to use additional conditioner • For color longevity, we recommend using a color protect serum We take responsibility for our impact on society and the planet Colour results The above swatches are for guidance only. Please complete a hair strand test before full application. The colour result is permanent and the longevity can be influenced by many factors such as natural hair colour, previous treatments, condition, porosity, length and thickness of hair. The colour will fade with routine shampooing. IMPORTANT: Follow the safety instructions. An allergy alert test must be done 48 hours before use. Guidance for color intensity Always read and follow the full instructions inside the pack Color Development time; IMPORTANT: The development time starts from when you mix the product. Work quickly and apply evenly to the hair as per instructions. If you leave the product on your hair for longer than the development time, the colour will be diluted and you risk damaging your hair. If your hair is thick or long, two packs may be required. 100% vegan, cruelty-free formulation Smart Beauty Creative Hair Coloring...Made Easy Our mission is to be cruelty-free, vegan and source locally. We develop the best formulations which are easy and safe to use. Our products are made in the EU and UK We’ve been making hair colour for over 15 years, and we’re exceptionally proud of them. We try to do business the right way; we take responsibility for our impact on society and the planet