← Back to Beauty

Product Information

Availability
In Stock

About this item

  • Perfect Prep: A perfect base for makeup, use this primer as the first step in your makeup routine. Or wear it on its own for natural luminance
  • Naturally Brightening: Skin-loving ingredients like Gooseberry and Jeju Blossom Extract naturally brightens the skin, making it more beautiful than you thought possible
  • Intensely Hydrating: Keep your skin calm and moisturized, even under makeup, with the help of this deeply hydrating primer
  • Matte Finish: This formula smooths out your complexion, blurs lines, and provides a soft soft matte that works perfectly for natural and creative makeup styles
  • Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free

Product Description

Why Impossible? This first-of-its-kind SILICONE-FREE primer turns imagination into innovation with breakthrough performance and benefits. Mattifying AND hydrating? Yes! And we’ll say it one more time for the people in the back! This breakthrough silicone-free formula features the silky, seamless application traditionally achieved with silicones, helps to simultaneously mattify and moisturize skin, and blurs the appearance of pores for a flawless soft-focus look. Featuring skin-loving ingredients like Gooseberry and Jeju Blossom Extract – a natural brightener – this impossibly amazing do-it-all primer delivers on all the benefits you never associated with better skin. With such an amazing blend of skin-friendly, complexion-boosting ingredients, this primer makes the impossible possible. wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination

Similar Items

wet n wild Impossible Primer Stick, Enriched with Gooseberry & Jeju Blossom for a Brightening Durable Makeup Base, Vegan & Cruelty-Free
wet n wild Impossible Primer Stick, Enriched with Gooseberry & Jeju Blossom for a Brightening Durable Makeup Base, Vegan & Cruelty-Free
★★★★☆4165 reviews
$15.90
Beauty Balm Serum-Enriched Tinted Moisturizer Stick – Hydrating Lightweight Solid Foundation with Natural Skin Tint Finish, Flawless Sheer to Medium Coverage, Radiant & Dewy Glow, All-Day Wear (6#, 1)
Beauty Balm Serum-Enriched Tinted Moisturizer Stick – Hydrating Lightweight Solid Foundation with Natural Skin Tint Finish, Flawless Sheer to Medium Coverage, Radiant & Dewy Glow, All-Day Wear (6#, 1)
★★★★☆167 reviews
$6.99
Beauty Balm Serum Enriched Skin Tint Stick – Face Tint Balm Foundation with Serum Benefits, Buildable Coverage, Moisturizing Concealer Stick for Glowing Skin & Flawless Finish (03 Warm Honey)
Beauty Balm Serum Enriched Skin Tint Stick – Face Tint Balm Foundation with Serum Benefits, Buildable Coverage, Moisturizing Concealer Stick for Glowing Skin & Flawless Finish (03 Warm Honey)
★★★★☆643 reviews
$7.99
MCoBeauty Makeup Grip Primer - Long Wear Makeup Base
MCoBeauty Makeup Grip Primer - Long Wear Makeup Base
★★★★☆168 reviews
$6.50
Maybelline Lifter Plump & Glow Foundation, Liquid Foundation with 2% Niacinamide + Hyaluronic Acid, Plumping and Brightening Face Makeup, 385, 1 Count
Maybelline Lifter Plump & Glow Foundation, Liquid Foundation with 2% Niacinamide + Hyaluronic Acid, Plumping and Brightening Face Makeup, 385, 1 Count
★★★★☆839 reviews
$6.69
Bobbi Brown Vitamin Enriched Face Base | 2-in-1 Moisturizer & Hydrating Primer | With Shea Butter, Hyaluronic Acid, & Vitamins
Bobbi Brown Vitamin Enriched Face Base | 2-in-1 Moisturizer & Hydrating Primer | With Shea Butter, Hyaluronic Acid, & Vitamins
★★★★★1269 reviews
$25.00
Charlotte Tilbury Invisible UV Flawless Makeup Primer - Broad Spectrum SPF 50 Sunscreen & Poreless Face Primer - Enriched with Hyaluronic Acid to Hydrate, Protect & Prime Skin
Charlotte Tilbury Invisible UV Flawless Makeup Primer - Broad Spectrum SPF 50 Sunscreen & Poreless Face Primer - Enriched with Hyaluronic Acid to Hydrate, Protect & Prime Skin
★★★★☆107 reviews
$55.00
Bobbi Brown Vitamin Enriched Eye Base | 2-in-1 Hydrating Under-Eye Cream and Eye Makeup Primer for Concealer Prep with Hyaluronic Acid, Shea Butter & Vitamin C, 0.5 Fl Oz
Bobbi Brown Vitamin Enriched Eye Base | 2-in-1 Hydrating Under-Eye Cream and Eye Makeup Primer for Concealer Prep with Hyaluronic Acid, Shea Butter & Vitamin C, 0.5 Fl Oz
★★★★☆195 reviews
$49.50
Premium Foundation Makeup Primer- anti aging fine lines wrinkles & pore minimizer primer - Enriched with Vitamin A C & E for flawless skin- Waterproof makeup base - Made in The USA
Premium Foundation Makeup Primer- anti aging fine lines wrinkles & pore minimizer primer - Enriched with Vitamin A C & E for flawless skin- Waterproof makeup base - Made in The USA
★★★★☆933 reviews
$22.00
ColourPop Pretty Fresh Liquid Foundation - Hydrating Foundation with Medium, Buildable Coverage & a Natural Finish - Enriched with Hyaluronic Acid & Coconut Water - Medium 80W (1 oz)
ColourPop Pretty Fresh Liquid Foundation - Hydrating Foundation with Medium, Buildable Coverage & a Natural Finish - Enriched with Hyaluronic Acid & Coconut Water - Medium 80W (1 oz)
★★★★☆32 reviews
$16.00