Bleach London Bruised Violet Super Cool Colour - Deep Purple Hair Dye - Vegan & PETA-Approved Semi-Permanent Direct Dye - 150 ml

About this item

• Roses are red, violets are bruised, this could be the new colour for you. Bruised Violet Super Cool Colour transforms hair to a vibrant, dramatic purple that lasts between 10-50 washes. Works on a wide range of base colours.
• Our gentle and semi-permanent Super Cool Colours are suitable for all hair types. Bruised Violet works best on hair that's been lightened and toned with Lavender Grey Toner. Also gives natural blonde and light brown a soft violet hue.
• All BLEACH LONDON products are Vegan and PETA-Approved formulas. No bleach, ammonia or parabens. Perform a skin sensitivity test and a strand test 48 hours before use to make sure the product is suitable for you.
• Effortless Hue: Generously applying it to clean, towel-dried hair. Leave it on for 30 minutes before rinsing. Make sure to follow all instructions provided. One bottle is perfect for short hair or coloring freshly bleached and toned roots.
• Pro Tip: Keep the violet alive by mixing your Super Cool Colour with Reincarnation Bond Restoring Mask when needed. Avoid using hot water when rinsing to preserve your colour. May leave a blue/green residue that can be neutralised with Rosé Shampoo.