IT Cosmetics Superhero Volumizing Waterproof Black Mascara with Biotin

About this item

• WATERPROOF MASCARA – The long-awaited follow-up to our best-selling Superhero Mascara is finally here! IT transforms your lashes with 20x more volume and 41% more visible length. This no smudge mascara resists sweating & humidity, and lasts up to 24 hours.
• LASH-LOVING INGREDIENTS – Lash-loving biotin, peptides and pro-vitamin B5 coat lashes from root to tip. Formulated with biotin to promote healthier-looking hair and skin, peptides to help brittle lashes look soft, and pro-vitamin B5 to condition lashes. Makes a great mascara for older women or anyone struggling with weak lashes.
• MAXIMUM IMPACT LASH MASCARA – Our volumizing and lengthening mascara features a Lash Changing Power Brush to lift and separate and a Volume Resin Wax formula to provide buildable volume without clumping.
• EASY WATERPROOF MAKEUP REMOVAL – We developed this black mascara formula to be easy to remove with an oil-based makeup remover. For best results, we recommend IT Cosmetics Bye Bye Makeup Cleansing Balm. If using another oil-based makeup remover, saturate a cotton pad, hold it on your eyelashes for about 30 seconds and then gently wipe away.

Product Description

1 LIFE-PROOF FORMULA 2 REAL RESULTS The video showcases the product in use. The video guides you through product setup. The video compares multiple products. The video shows the product being unpacked. aplus content video Superhero Waterproof IT's Your Mascara Guide Waterproof Volume Key Benefit Volume + Length Short Lashes Best For Short Lashes Peptides, Biotin Key Ingredients Collagen, Biotin Waterproof Waterproof Volume Key Benefit Volume + Lift Short Lashes Best For Sparse Lashes Peptides, Biotin Key Ingredients Biotin Waterproof Waterproof Volume Key Benefit Volume + Care Short Lashes Best For Weak Lashes Peptides, Biotin Key Ingredients Jojoba + Argan Oil Waterproof Superhero Original Learn More Lash Blowout Learn More Hello Lashes+ Learn More Complete The Routine Waterproof Mascara Buying Options No-Tug Eyeshadow Stick Buying Options Liquid Eyeliner Pen Buying Options No-Tug Gel Eyeliner Buying Options Makeup Cleansing Balm Buying Options Customer Reviews 4.2 out of 5 stars 803 4.5 out of 5 stars 2,097 4.6 out of 5 stars 1,489 4.0 out of 5 stars 937 4.7 out of 5 stars 306 Description Volumizing, waterproof mascara Waterproof cream eyeshadow Waterproof liquid liner pen Super smooth gel liner Cleanser + makeup remover Key Benefit Resists smudging + flaking Blendable + crease-proof Easy-glide application Waterproof all-day wear Hydrates + visibly brightens Key Ingredient Biotin, peptides, vitamin B5 Caffeine, hydrolyzed collagen Peptides, biotin, kaolin clay — Vitamin C, rosehip oil Shades Black 12 Shades Black 3 Shades — All Day Wear ✔ ✔ ✔ ✔ ✘ What is the difference between the original Superhero Mascara formula and the waterproof? With Superhero Volumizing Waterproof Mascara, you can expect the length, volume and elastic stretch you love from the original—now in a waterproof formula that resists sweating, flaking and smudging to stand up to whatever your day has in store. I typically have a hard time removing waterproof mascara. Will this be different? We developed this formula to be easy to remove with an oil-based makeup remover, such as IT Cosmetics Bye Bye Makeup Cleansing Balm. Can I wear this mascara to the gym? Yes—it’s gym-proof! Superhero Waterproof Mascara is a life-proof formula that resists smudging and sweat and is waterproof. Is Superhero Waterproof Mascara safe for sensitive eyes? We have tested this formula with ophthalmologists and Superhero Waterproof Mascara is suitable for sensitive eyes and contact lens wearers. How can I prevent my mascara from clumping? Superhero Volumizing Waterproof Mascara features our Super Volume Resin Wax to provide buildable volume without clumping. To perfect your look and further prevent clumps, use a spoolie or mascara comb to brush through and separate your eyelashes