RICH Pure Luxury Silver Blonde Shampoo - Purple Shampoo for Blonde, Platinum, Bleached, Silver, Gray, Ash & Brassy Hair - No Yellow Tones - 8.45 Oz

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About this item

• NO-YELLOW GENTLE CLEANSER FOR BLONDE HAIR: Our purple shampoo is specially formulated for blonde hair, serving as a gentle cleanser that neutralizes brassy tones in grey, white, or blonde hair, leaving them more vibrant and shinier.
• NEUTRALIZES BRASS AND BRIGHTENS BLONDE TONES: Experience the transformative power of our purple shampoo as it effectively neutralizes brassiness and brightens blonde tones, maintaining the desired vibrant and fresh look
• STRENGTHENS, SMOOTHS, AND GIVES SHINE: Our purple shampoo not only neutralizes brassy tones but also strengthens and smooths your hair, leaving it with a beautiful shine.
• INFUSED WITH VIOLET PIGMENTS: Enjoy the benefits of violet pigments infused in our purple shampoo, which work to enhance and maintain the bright blonde tones.
• HOW TO USE: Massage throughout wet hair, leave in for up to 10 minutes depending on the desired effect. Rinse.

Product Description

Welcome to the RICH way of life RICH Hair Care is a professional hair care line, delivering the highest quality in innovative products at a modest price. We all want luxurious hair every day without time-consuming and expensive in-salon treatments. RICH promises fast-acting products that deliver outstanding results! Inspired by Nature Expert Development RICH Pure Luxury Silver Blonde Shampoo RICH Pure Luxury Silver Blonde Collection No-yellow gentle cleanser that is specially formulated for blonde hair. Neutralizes brassy tones in your grey, white or blonde hair and makes them more vibrant and shinier. Limited edition! Gentle cleanser Destroys brass and brigthens blonde tones Strengthens, smooths and gives shine Infused with violet pigments RICH FACT! Lightened/bleached hair is often dry and brassy. RICH Silver Blonde Shampoo helps to maintain the bright blonde tones. Leaves your hair colour looking fresher and brighter NO-YELLOW GENTLE CLEANSER FOR BLONDE HAIR NEUTRALIZES BRASS AND BRIGHTENS BLONDE TONES STRENGTHENS, SMOOTHS, AND GIVES SHINE INFUSED WITH VIOLET PIGMENTS RICH Pure Luxury Silver Blonde Collection The newest products to hit the market is the Silver Blonde Shampoo and Hair Mask for blonde hair . This dark purple shampoo, and mask in a sleek pink jar is packed with unrivalled violet pigments to neutralise the yellow and warm undertones in your hair. Plus, it helps to enhance white, blonde and grey tones. Beside that, it moisturises, strengthens, restores, nourishes and soothes your hair. Why do I need a silver shampoo for bleached hair? Dyed or bleached hair is often dry, and often after a visit to the hairdresser, the colour can turn yellow, as bleaching hair naturally brings out the warm tones. This is enhanced by the use of inappropriate conditioners, harsh water, intensive sun and sea water. This is where the silver shampoo comes to the rescue. When washing, it releases purple pigment that helps to restore the hair’s cooler tones. Welcome to the RICH way of life Our Formulation Ethos Our products boast a powerful blend of botanicals, nourishing oils, and rejuvenating proteins, enhancing your hair's natural vitality. We’re committed to using sustainable ingredients such as argan, jojoba, and marula oils, as well as biotin, hyaluronic acid, and the exotic cherry blossom extract. We prioritize purity, ensuring our products are free from parabens and harsh chemicals. Expertly Curated For You Our diverse group of in-house experts meticulously formulate each product to suit all hair types and needs. From moisture to strength, color retention to volume, RICH offers a comprehensive range of shampoos, conditioners, moisturizers, and specialized treatments. Community and Sustainability Our commitment extends beyond products. We champion community values and environmental responsibility, with cruelty-free practices and vegan offerings. Underlining our sustainable vision for the planet, all of our packaging is 100% recyclable