Nudge 10% Nano Hydroxyapatite Toothpaste, Watermelon, 4.5 oz

About this item

• NUDGE 10% NANO HYDROXYAPATITE FORMULA, ALWAYS: Nudge toothpaste has always been formulated with 10% nano-hydroxyapatite. Our original tubes followed a minimalist design and did not display the percentage on the label. We heard your feedback. Future Nudge tubes will clearly show “10% nano-hydroxyapatite” on every tube. The formula inside current tubes is unchanged and identical.
• FRESH WATERMELON FLAVOR EXPERIENCE: A light, refreshing watermelon profile delivers a clean, smooth taste that feels modern and enjoyable without harsh menthol or overpowering sweetness. Designed for people who prefer a non-mint, fruit-forward alternative to traditional toothpaste flavors.
• CRAFTED WITH 10% NANO HYDROXYAPATITE: Nudge is formulated with nano-hydroxyapatite inspired by the natural structure of tooth enamel. The rod-shaped particle design is engineered to interact efficiently with tooth surfaces, delivering a smooth, refined brushing experience and a modern alternative to traditional toothpaste formulations.
• CLEAN, FLUORIDE-FREE NUDGE FORMULA: Nudge toothpaste is fluoride-free and made without SLS, parabens, artificial colors, or unnecessary fillers. Designed for consumers who value clean ingredients, gentle formulations, and premium oral care without harsh additives.
• LOW-ABRASION DAILY PERFORMANCE: Nudge uses a carefully balanced silica system that cleans effectively with a gentle feel on enamel and gums. Suitable for daily use and for those seeking a non-aggressive toothpaste experience.
• DESIGNED FOR MODERN ORAL CARE ROUTINES: Created for people who want a next-generation toothpaste that combines clean ingredients, thoughtful formulation, and contemporary flavor profiles beyond conventional mint.
• CONSISTENT FORMULA, EVOLVING PACKAGING: Current tubes feature our original minimalist packaging. Upcoming production runs will include updated tube designs with clearer communication around nano-hydroxyapatite concentration, while maintaining the same trusted Nudge formula.
• PREMIUM ORAL CARE BY NUDGE: Nudge combines clean ingredients, advanced formulation design, and transparent communication to deliver a modern toothpaste experience for everyday routines.