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About this item

  • Color Protection Shampoo: Aveda Color Control Rich Shampoo gently cleanses medium to thick hair types without stripping to minimize fading hair color. Safe for color-treated, highlighted, and chemically processed hair. Leaves hair soft and shiny.
  • Prevents Hair Color Washout: Naturally derived "magnets" instantly neutralize color-dulling particles to help protect your hair when you wash. Dual-charged molecules create a protective shield to keep water from penetrating into hair, reducing color washout.
  • 98% Naturally Derived*: A plant-derived formula helps reduce color fade, while omega-rich apricot oil leaves hair nourished.
  • How to Use: Massage into wet hair from roots to ends. Rinse. Follow with Color Control Conditioner and Leave-In Treatment.
  • Aveda is 100% Vegan, a Certified B Corp, and Leaping Bunny Approved.

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