COLORCHARM Permanent Cream Hair Dye | Red Violet Color | 100% Gray Coverage

About this item

• Introducing New WELLA COLORCHARM Permanent Cream Hair Color - the perfect harmony of color and care.
• We upgraded our trusted gel formula to a new cream formula with breakthrough technology providing additional benefits for your hair.
• This cream color includes BondGuard technology that helps protect bonds, combat damage and reduce breakage.
• A powerful blend of 5 nourishing lipids provide moisturization for soft and smooth hair.
• This formula that includes Shea Butter, Jojoba Oil and Acai Berry Extract, will leave hair conditioned, full of shine and cover up to 100% of gray hair.

Product Description

From the manufacturer The video showcases the product in use. The video guides you through product setup. The video compares multiple products. The video shows the product being unpacked. Wella COLORCHARM Permanent Cream & Vivid Darks The video showcases the product in use. The video guides you through product setup. The video compares multiple products. The video shows the product being unpacked. COLORCHARM Permanent Cream Hair Color How To Apply PICK A PRODUCT Permanent Cream Color Add to Cart Vivid Darks Cream Color Add to Cart Permanent Liquid Toner Buying Options Post Color Treatment Add to Cart Cream Developer Buying Options Customer Reviews 4.5 out of 5 stars 358 4.4 out of 5 stars 37 4.3 out of 5 stars 251 4.6 out of 5 stars 442 4.7 out of 5 stars 863 BENEFIT #1 Helps protect bonds Lifts 3-4 levels Neutralize unwanted brass Reduces Breakage 10vol: Gentle lift BENEFIT #2 Helps combat damage No bleach needed Gentle on hair Conditions Hair 20vol: Standard lift BENEFIT #3 With 5 nourishing lipids Helps combat damage Healthy-looking blondes Bond building treatment 30vol: Extra lift BENEFIT #4 Up to 100% gray coverage With 5 nourishing lipids Free of Parabens Adds shine 40vol: Maximum lift BENEFIT #5 No animal-derived ingredients No animal-derived ingredients No animal-derived ingredients No animal-derived ingredients No animal-derived ingredients