Product Information
About this item
- A semi-permanent toning gloss for blonde, platinum, and gray hair — Crema neutralizes unwanted yellow and brassy tones with a cool violet-beige tint, leaving hair clean, luminous, and brilliantly shiny. No mixing — the at-home salon toning treatment.
- Winner of the 2020 Allure Best of Beauty Award — the same semi-permanent hair gloss formula used by colorists in 90+ Madison Reed Hair Color Bars. Made in Italy with keratin, argan oil, and ginseng root extract. Leaping Bunny certified cruelty-free.
- No mixing required — apply straight from the tube to dry hair, no developer needed. Use roots-to-ends in 35 minutes to revive faded tone between colorings, or layer onto mid-lengths and ends on color day for a freshly-done, salon-quality finish.
- Smart 8-Free formula absorbs into the cuticle without any chemical change — pure tone and shine with zero lifting, lightening, or color buildup. Free from ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, and titanium dioxide.
- Works on color-treated, highlighted, and natural hair of all textures — lasts 6–8 shampoos, fades gradually, no harsh regrowth line. Pairs with Madison Reed Radiant Hair Color for a complete at-home color system. Not intended for gray coverage.
Product Description
Complete your Madison Reed Color-Care Routine Color Reviving Gloss Add to Cart Radiant Hair Color Kit Add to Cart Hair & Brow Mascara Add to Cart Root Touch Up Powder Add to Cart Color Depositing Mask Buying Options Root Touch Up Kit Add to Cart Demi-Permanent Hair Color Add to Cart Ammonia Free ✔ ✔ ✔ ✔ ✔ ✔ ✔ Cruelty Free ✔ ✔ ✔ ✔ ✔ ✔ ✔ Type of Hair Color Semi-Permanent Permanent Temporary Temporary Temporary Permanent Demi-Permanent Application Time Up to 35 Minutes Up to 45 Minutes 1 Minute 1 Minute 5 Minutes 10 Minutes 20 Minutes Shades Available 8 44 4 6 8 8 20 Best For Refresh Color and add Shine Gray Coverage and Color Change On-the-go gray touch up On-the-go gray touch up Revive Color & minimize brass Quick Root Fix between Colors Low-Commitment Color Change Gray Coverage Level not intended for gray coverage up to 100% gray coverage Buildable up to 100% Buildable up to 100% Not intended for gray coverage 100% Gray Coverage Gray Blending Permanency Level gradually fades with wash grows out with hair growth washes off with soap and water washes off with soap and water lasts until next shampoo grows out with hair growth lasts up to 25 washes Where to apply Mid-lengths and ends of hair All-over for roots & grays fill in hairline roots & brows fill in hairline roots & brows All over T-Zone: roots, hairline & part All over Who is Color Reviving Gloss best for? Ideal for anyone looking to revive faded color on mid-lengths and ends, reduce dullness, or correct brassy tones. Note: Gloss is not formulated for gray coverage. What is Semi-Permanent Hair Color? Gloss is a semi-permanent hair color that adds a sheer tint and enhances your existing color. It can refresh or change tone without lightening or darkening hair. Semi-permanent color deposits dye on the hair’s surface without changing its structure. How long will Gloss last? Gloss lasts up to eight washes, though results will vary based on factors like hair porosity and hair care routine. For best results, use sulfate-free, color-protecting shampoos and conditioners like our line of ColorSolve Hair Care. Can I use Gloss if my hair is not currently color-treated? Yes! Though keep in mind that the color results of Gloss on natural hair may be more sheer or less noticeable than on hair that has been color-treated or lightened. It is still a great way to boost your color and add brilliant shine. What is the difference between Semi-Permanent and Demi-Permanent hair color? Semi-permanent lasts up to 8 washes, adding sheer tint to refresh color, tone brassiness, and boost shine without lightening or covering grays Demi-permanent lasts up to 25 washes for deeper color change & can darken, blend grays, and gradually fades
