Madison Reed ColorWonder Demi-Permanent Hair Color Kit – 7GM Warm Amber

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About this item

• Sun-kissed warmth without the sun — Amber Glow deposits a golden-amber tone that brightens lighter brunette hair with a radiant, warm glow, lasts up to 25 washes, and fades gracefully so there's no harsh line as it wears away.
• Salon-quality demi-permanent color at home — the same formula used by licensed colorists in 90+ Madison Reed Hair Color Bars nationwide, made in Italy to strict EU safety standards and Leaping Bunny certified cruelty-free.
• Ready in 20 minutes with no drip, no smell, no mess — section dry hair, shake the color with activator for 45–60 seconds, apply root-to-end, and rinse. Kit includes color, activator, protective cap, cleansing wipe, and Color Solve shampoo and conditioner.
• Made with keratin, argan oil, and ginseng root for shine and condition — free from ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide. Works on previously colored, chemically treated, and natural hair.
• Works on all hair textures — straight, wavy, curly, and coily. Does not lighten hair or provide gray coverage. Color results vary by base: lighter hair shows more vibrancy, darker hair delivers a deeper, more subtle shift.