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- CLEANSE WITHOUT LEAVING HAIR FEELING STRIPPED — Dry, textured hair needs a cleanser that can handle wash day without sacrificing moisture. This moisturizing shampoo helps remove product buildup and refresh the scalp and strands while its moisture-rich formula leaves curly and coily hair feeling clean, soft and prepared for the next step in your routine.
- MADE WITH CURLS, COILS & TEXTURE IN MIND — Designed for the needs of dry, curly, coily and textured hair while remaining suitable for all hair types. The gentle cleansing formula can also be used on damaged and color-treated hair, making it an easy fit for wash-day routines focused on moisture, manageability and stronger-feeling strands.
- BUILT FOR YOUR WASH DAY ROUTINE — Saturate hair with warm water, apply a small amount to the palm, then massage primarily into the scalp before working the cleanser through the hair. Rinse thoroughly and repeat as needed. Follow with conditioner to complete your cleansing and moisture routine before detangling and styling.
- MOISTURE-RICH FORMULA WITH OILS & BUTTERS — Glycerin is paired with castor oil, grapeseed oil, coconut oil, shea butter, grapefruit peel oil and peppermint to create a balanced cleansing experience. The formula is designed to lift away buildup while helping hair maintain a softer, smoother feel instead of leaving wash day feeling harsh or overly drying.
- PH-BALANCED FORMULA IN TWO SIZES — Choose the 8 oz or 16 oz size based on your routine. Strengthen Shampoo is made without silicones, mineral oils, drying alcohols, sulfates, parabens, fragrances or dyes and is made without animal testing, giving you a straightforward wash-day cleanser for textured, curly, coily, damaged and color-treated hair.
Product Description
BASK & LATHER Strengthen Shampoo for Curly, Coily & Textured Hair, Sulfate-Free Moisturizing Cleanser for Dry Hair, Helps Remove Product Buildup, pH-Balanced Wash Day Care for Color-Treated Hair -- Dry, textured hair can make cleansing feel like a tradeoff: remove buildup thoroughly and risk hair feeling stripped, or cleanse too lightly and leave residue behind. BASK & LATHER Strengthen Shampoo is designed to bring those needs together with a moisture-rich, pH-balanced formula that helps cleanse the scalp and strands while maintaining a softer, more conditioned feel. Created for curly, coily and textured hair, this sulfate-free shampoo helps remove product buildup and refresh hair as part of a regular wash-day routine. Its gentle cleansing approach also makes it suitable for all hair types, including damaged and color-treated hair. The formula combines glycerin with castor oil, grapeseed oil, coconut oil, shea butter, grapefruit peel oil and peppermint. Together, these ingredients support a cleansing experience focused on moisture, softness and manageability while preparing hair for conditioning and detangling. To use, thoroughly saturate hair with warm water. Apply a small amount of shampoo to the palm of your hand and massage it primarily into the scalp. Work the cleanser through the hair, rinse thoroughly and repeat as needed. Follow with conditioner to replenish moisture and prepare the hair for detangling and styling. Strengthen Shampoo is available in both 8 oz and 16 oz sizes within the same product family, making it easy to choose the size that fits your routine. The formula is made without silicones, mineral oils, drying alcohols, sulfates, parabens, fragrances or dyes and is made without animal testing. Whether your wash day follows protective styling, regular curl care or a moisture-focused textured-hair routine, Strengthen Shampoo provides a simple cleansing foundation designed to leave hair feeling refreshed, softer and ready for the next step
