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About this item

  • Volumizing shampoo: Removes product build-up and excess oil. Soft gel texture transforms into a luxurious lather that enhances volume for fine hair
  • Aroma: Featuring Aveda’s own Pure-Fume aroma with jasmine, peppermint, palmarosa, ylang-ylang, and other pure flower and plant essences
  • Amaranth seed extract: Found in our botanical volumizing blend and distilled to the size of a peptide to ensure efficacy. Evenly plumps hair and reduces surface friction for enhanced volume with natural movement
  • How to Use: Massage Pure Abundance Volumizing Shampoo into wet hair. Rinse and repeat as needed. Follow with Volumizing Conditioning Rinse
  • Aveda is 100% Vegan, a Certified B Corp, and Leaping Bunny Approved
  • Perfect for gifting

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