Changing Fast and Slow: How to Find Your Organization's Best Pathway in the New Business Paradigm

Product Description

The world's most valuable companies are platforms. They don't just adapt to change—they orchestrate it. They are not among the 70% of organizations that fail.What do they know that others don't?Changing Fast and Slow is a strategy guide for our current moment. It explains how to navigate the complex paradigm shift going on in business today. Businesses succeed by changing their perspective: from scarcity to abundance, from value chains to value networks, from pipelines to platforms, and from controlling their markets to making a contribution. They no longer transform through one-time projects, but in three successive waves of change.Jeroen Tas understands the dynamics of today's successful companies. He co-founded a multi-billion-dollar tech startup, developed the world's first Internet banking platform, and led medtech innovation at Philips, touching billions of lives. Together with business transformation expert Rob Theunissen, he has analyzed why some organizations surf the waves of change while others drown in them. The answer lies in understanding that systemic transformation happens in three pace layers simultaneously, each at a different speed—and success requires mastering all three.The Operational Pace Layer (fast): Where innovation and daily adaptation happenThe Strategic Pace Layer (medium): Where structures and resources shape possibilitiesThe Existential Pace Layer (slow): Where core beliefs, risk-attitudes, and culture ultimately determine successWhen these three layers aren't aligned, even the best strategies fail. When they move in concert, transformation becomes natural.Most organizations fail to transform because they attack change at only one pace layer—usually racing to adopt new technologies or restructure operations—while their deeper systems pull them back to the status quo. It's like trying to turn a ship by only adjusting the sails while the anchor remains down.Corporate leaders are using Changing Fast and Slow to reorient their businesses to today's platform-based ecosystems. They are learning to sell to a broad ecosystem of producers and customers, to recognize their own pace of change and accelerate it, and to do all this without internal resistance or backlash.