Product Information
About this item
- WHAT IT IS: Featherweight color meets a soft-focus filter. Inspired by the blurring effect of a camera lens, this powder blush blends and builds seamlessly—for a blurred, dimensional flush that lasts 12 hours. Formulated without talc
- WHY WE LOVE IT: Available in 8 buildable shades inspired by reasons to blush
- SHADE: Breathless
- Neutral Pink
- KEY INGREDIENTS: Soft Focus Complex diffuses pores and smooths texture with the perfect ratio of light-filtering powders, while skincare ingredients Edelweiss, Winged Kelp + Squalane hydrate, smooth, and firm over time
- THOUGHTFULLY FORMULATED: Cruelty-free. Vegan. Safe for sensitive skin. Non-comedogenic. Dermatologist-tested. Clean ingredients. Formulated without fragrance, gluten, silicone, or talc
Product Description
1 BUILD. BLEND. BLUR. 2 THOUGHTFULLY FORMULATED 1 FEATHERWEIGHT FLUSH 2 DIMENSIONAL FINISH 3 POWERED BY SKINCARE 1 BLURRING 2 SMOOTHING 3 FIRMING 4 HYDRATING The ILIA Soft Focus Family Soft Focus Setting Powder Soft Focus Finishing Powder Soft Focus Blurring Blush What It Is Finely milled loose powder that blurs, softly mattifies + sets makeup. What It Is Featherweight powder with up to 12-hour hydration + shine control. What It Is Featherweight blush with a blurred, dimensional finish that lasts 12 hours. Why We Love It Locks in makeup and reduces shine without flashback. Why We Love It Blurs + smooths for finishing your look + touch-ups on the go. Why We Love It Layer under or over Multi-Stick for a dose of dewy dimension. Key Ingredients Aloe, Rosemary, Bamboo Key Ingredients Soft Focus Complex, Edelweiss Extract, Winged Kelp Extract Key Ingredients Soft Focus Complex, Edelweiss Extract, Winged Kelp Extract How long does Soft Focus Blurring Blush last? In clinical testing, Soft Focus Blurring Blush was shown to last for 12 hours. I have sensitive skin—can I use Soft Focus Blurring Blush? Soft Focus Blurring Blush is clinically tested to be safe for sensitive skin. It’s also non-comedogenic and formulated without talc, fragrance, gluten, or silicone. Is Soft Focus Blurring Blush talc-free? Soft Focus Blurring Blush is formulated without talc. Can I use it with Multi-Stick? We love to layer Soft Focus Blurring Blush with Multi-Stick! For lasting color with a soft-focus finish, apply Multi-Stick, then sweep Blurring Blush on top. For a dewy flush, try Blurring Blush first, then tap Multi-Stick on top with your fingers










