Everyone Hates Marketing!: (But you'll love this no-nonsense strategy that actually works)

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It’s not your imagination: People really DO hate marketing. According to a research study, 80% of CEOs don’t trust their marketing leaders and 74% of those marketing leaders don’t feel they have the authority to do the job they were hired for. The result is a lose/lose arrangement where executives hate their marketing, marketers hate their jobs, and no one gets the results they were looking for.It’s time to stop hating marketing, and start fixing it. This book will show you how. Marketing doesn’t have to be a soulcrushing frustration that sucks money from your bottom line without any discernable benefit. This book provides a clear path to a functioning, high performing marketing plan that delivers measurable results — no matter your business or budget size.This simple approach will teach you:How to create marketing that moves the people who buy from your companyHow to connect your marketing budget to the outcomes you want it to financeHow to define and measure(!) what success looks like for your companyHow to ensure that you are creating the right marketing materials and using the right messagingHow to more effectively manage your marketing employees and vendors and foster real accountabilityHow to choose the right marketing tactics and prioritize work so you can stop wasting time and money on efforts that don’t matterThis easy, no-nonsense approach will show you how to create a marketing strategy that will help you connect with your customers, remove friction from the sales process, and grow your business…And you might even come to love it. Read more