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About this item

  • NEW & IMPROVED FORMULA: We officially leveled up. We took everything you liked about the original and made it better! From a bolder scent to lasting hydration, your shower routine works harder and your skin feels better after every wash
  • HYDRATING: Loaded with more moisturizing ingredients like Vitamin E and Biotin to help lock in hydration so skin feels smooth and comfortable, never tight or dry. The upgraded formula also creates a bigger, richer lather that washes away sweat, dirt, and buildup
  • DOUBLED SCENT LOAD: We amplified the scent so it comes through stronger and sticks around longer. Fresh Ice smells like jumping into glacier water that’s infused with cracked citrus peel and sun-bleached driftwood. Think freshwater springs, coastal bergamot, and salted wood
  • THE CLEAN STANDARD: No parabens, harsh sulfates, phthalates, or artificial dyes. Ever. The formula stays clean so you don't have to worry about what's in the bottle
  • JAKE PAUL TESTED: Every formula is tested by Jake Paul himself through heavy sparring, tough workouts, and long training days. If it works for him, we’re confident it’ll work for you
  • MADE IN THE USA: Formulated and bottled right here on home turf

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