Principles of Marketing - Basic to Success Guide Book: Marketing Guide Book

Product Description

Principles of Marketing - Basic to Success Guide BookPrinciples of Marketing is a basic textbook in marketing that describes the fundamental ideas, approaches, and practices that organizations use to understand and effectively reach their customers.Key Points:Author & Purpose:The book, written by respected marketing professionals (Shariq Faraz), aims to provide fundamental principles of marketing to students and marketing professionals.Purpose:The book describes how organizations understand customer needs, generate value, and develop strong customer ties.Key Ideas Discussed:Marketing Basics: What marketing is and why it mattersConsumer Behavior: How consumers make buying decisionsMarket Segmentation, Targeting & Positioning (STP)Marketing Mix (4Ps): Product, Price, Place, Promotion1. Branding & Product Management2. Digital & Service Marketing3. Ethics and Social Responsibility in MarketingLearning Outcome:The book assists readers in understanding how marketing plans are developed and implemented to achieve business goals.This Marketing Principles book is a great way to learn the main ideas and concepts in marketing from Success Business Solutions. Read more