Steal Like a Marketer: 120 Brand Stories That Teach You the Principles Behind Every Great Business
Product Description
What if you could steal the exact marketing strategy behind every successful brand?Supreme sells plain white T-shirts for $54 — and they sell out in seconds. Zerodha built India's largest stockbroker without a single salesperson. Dollar Shave Club spent $4,500 on one video and sold the company for $1 billion.These aren't accidents. Behind every great brand is a marketing principle hiding in plain sight.Steal Like a Marketer breaks down 120 brands — half Indian, half global — and extracts the one principle that made each one successful. No theory. No jargon. Just real stories with real numbers and a practical exercise at the end of every chapter.Inside this book, you'll discover:- How Supreme, Rolex, and CRED use scarcity to create desire- How Zerodha, PayPal, and Hotmail turned customers into salespeople- How Jio, Spotify, and Gillette use free as a weapon- How boAt, Harley-Davidson, and LEGO build tribes, not customer bases- How Tesla, Pepsi, and Liquid Death position against the leader- How Paper Boat, Nike, and Disney make people feel something- How Apple, Nykaa, and Amazon lock you into their ecosystem- How Zara, Stripe, and Duolingo win through speed, systems, and scaleEach of the 120 chapters follows the same structure: The Brand Story (what actually happened), The Principle (why it works), and Apply This Today (a five-minute exercise so you walk away with something real).Whether you're launching your first product, scaling an existing business, or simply fascinated by how great brands are built — this book gives you 120 proven strategies you can steal and use today.From the creator of AmanCentral, who has trained over 100,000 entrepreneurs. Read more
