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- SUPER SOFT NEWBORN BABY DIAPERS FOR SENSITIVE SKIN – Pura Cloud Soft Newborn Baby Diapers are engineered for exceptional comfort. Designed especially for newborn babies, they provide a gentle, secure fit that's kind to delicate skin from day one.
- WETNESS INDICATOR & UMBILICAL CORD CUTOUT – A color-changing wetness indicator lets you know when it's time for a change, while the umbilical cord cutout helps protect your newborn's healing belly button. Highly absorbent stay-dry channels help keep skin dry and comfortable.
- COMFORTABLE FIT THAT MOVES WITH BABY – Soft, flexible materials provide a secure fit that helps reduce leaks while allowing freedom to move during tummy time, rolling, crawling and early adventures.
- HYPOALLERGENIC DIAPERS FOR SENSITIVE SKIN – Toxin-free* made without chlorine, fragrance, lotion, parabens, phthalates or natural rubber latex. Dermatologically tested, Allergy UK Certified and OEKO-TEX certified for babies with sensitive skin.
- RESPONSIBLY MADE BABY DIAPERS – Made using 100% renewable electricity and wrapped in paper sourced from FSC managed forests. Premium baby diapers delivering comfort, dependable protection and made by a B-Corp.
- SIZE MATTERS – Make sure you check the size guide on our new diapers. If you’ve used Pura before, the new diapers may feel smaller. The diaper size hasn’t changed, but the new blowout blocker gives a snugger fit, so you may wish you go up a size. For a handy guide to diaper sizing, check out the product description below.
Product Description
Meet our new and improved diapers, expertly engineered for superior leak protection with our innovative Blowout Blocker™ poop pouch, designed to help stop blowouts before they become outfit changes.Cloud-soft and gentle on sensitive skin, they're Allergy UK certified and toxin-free, offering a cleaner, more responsible diaper. A stretchy waistband provides a secure, comfortable fit that moves with your baby, delivering reliable protection day and night.Find your perfect fit!When it comes to finding the best diaper fit for your little one, size really does matter! Most leaks are caused by sizing issues, so getting the fit right is key to keeping tiny bottoms comfortable, dry, and leak-free. Every baby is different, and weight guides are only a starting point. Body shape, movement, and growth spurts can all affect sizing, so always use fit and comfort as your best guide. If you’re between sizes, try both to see which gives your baby the best fit and leak protection.Follow our simple guide to help you find the right fit for your baby.Size up if:The waistband sits low on your baby’s tummy or slips down easilyThe tabs barely fasten at the front of the diaperThe diaper leaves deep red marks or irritation on the waist or thighsYou notice more leaks, especially overnight or around the backYour baby seems uncomfortable or restricted in their diaperSize down if:The diaper sags around the legs or bottomThere are gaps around the waist or legsThe tabs overlap significantly when fastenedLeaks happen because the fit feels too looseYou’ve got it right if:The diaper feels snug but not tightThe waistband sits just below your baby’s belly buttonYou can comfortably slide a finger inside the waistbandThe tabs fasten evenly and securely at the frontThe leg cuffs sit neatly in your baby’s leg creases. Check around the legs to make sure the ruffles and inner leg cuffs are pulled out, not tucked inThe absorbent core lies flat without bunchingYour baby’s bottom is fully coveredThe diaper stays securely in place while allowing your baby to move freely*Made without toxins as defined by EWG’s list of “unacceptable” ingredients.** When we talk about toxin-free and totally chlorine free we are usually referring to the product itself and not the packaging
