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What does it really take to build something that lasts?In Foundations of Entrepreneurship, John A. Sims Jr. draws on five decades of hard-won experience - from the executive suites of General Electric to the front lines of startup consulting - to deliver the entrepreneurial playbook he wishes he'd had as a newly minted Harvard MBA.The verdict from decades in the field is clear: while markets shift and technologies evolve, the principles that separate thriving ventures from failed ones remain stubbornly constant. Success isn't built on a single brilliant stroke - it's forged through disciplined execution across every dimension of the business.Structured around the ten core functions every CEO must master, this book takes you from crafting a bold vision to managing risk, from raising capital to building a culture people want to be part of. Whether you're launching a startup, leading a family business, or driving innovation inside a large organization, these chapters offer a practical, experience-tested roadmap for entrepreneurial leadership at any scale.Conversational, candid, and grounded in real-world examples - including Sims's own successes and missteps - Foundations of Entrepreneurship reads less like a textbook and more like an honest mentoring session with someone who's been there.The fundamentals haven't changed. It's time to master them. Read more










