Product Information
About this item
- ADAPTS TO YOUR SKIN TONE: SmartSense Technology instantly adapts to your unique skin tone, changing color upon application to match your skin. Blends smoothly and gives you buildable coverage with a natural, radiant finish
- SKIN-CARING INGREDIENTS: The lightweight formula—infused with Hyaluronic Acid, Niacinamide & Electrolytes—hydrates, visibly balances skin and strengthens its natural moisture barrier
- VISIBLY PLUMPS SKIN: Skin looks visibly smooth for up to 10HRS* and appears more plump and youthful after just 8 weeks.**
- BLURS THE LOOK OF IMPERFECTIONS: Visibly enhances the appearance of your complexion. Skin feels soft and looks fresh all day. Comfortable on skin. Non-cakey
- NON-COMEDOGENIC FOUNDATION: This vegan face makeup is hypoallergenic, dermatologist-tested and suitable for sensitive skin. Formulated without added parabens, mineral oil, palm oil, or DMDM hydantoin. Cruelty-free. Fragrance-free
- SKIN MATCHING MAKEUP IN FAIR: Light natural finish foundation with cool undertones instantly adjusts to match your skin tone
Product Description
Almay® Smart Shade™ Foundation—now with a new look. Powered by SmartSense Technology™, this lightweight and buildable liquid foundation blends smoothly and instantly changes color upon application to match your skin tone. It blurs the appearance of imperfections, feels comfortable on skin, and gives you a natural, radiant finish that lasts all day without caking. The formula—infused with Hyaluronic Acid, Niacinamide & Electrolytes— hydrates, visibly balances skin and strengthens its natural moisture barrier. Skin looks visibly smooth for up to 10HRS* and appears more plump and youthful after just 8 weeks.** Fragrance-free and non-comedogenic. Vegan + cruelty-free. *Consumer study, 63 participants, after immediate use. **Consumer study, 63 participants, after 8 weeks of continued use. EVERYONE AGREES: 97% agree it’s non-cakey* 97% agree feels comfortable on skin* 95% agree skin feels soft* 95% agree applies evenly* 94% agree skin feels moisturized + looks smooth* 90% agree enhances natural complexion* *Consumer study, 63 participants, after immediate use.
