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Euro-American Brands

About this item

  • A TASTE OF GERMANY AT YOUR TABLE: Hela Martha Laue's Original Spice Ketchup brings the bold, sweet-savory currywurst flavor you remember from German street food and bratwurst stands — more flavor than regular American ketchup, in a friendly Mild heat your whole family can enjoy.
  • GERMAN-STYLE CURRY KETCHUP, NOT INDIAN CURRY: A tomato ketchup base layered with a unique blend of paprika, chili, peppers and curry-style seasoning — sweet up front, gently warm on the finish. Smoother than barbecue sauce, richer than ordinary ketchup, and built for everyday use.
  • GERMANY'S #1 CURRY KETCHUP SINCE 1905: Hela is a family company that's been making this recipe in Germany for over a century. Imported authentic — not an American imitation — and crafted in the same tradition Martha Laue introduced when she said, “If it's not spicy, it's not ketchup.”
  • PERFECT ON FRIES, BURGERS & BRATS: Drizzle on french fries, burgers, hot dogs, bratwurst, grilled meats, ribs, scrambled eggs and sandwiches — anywhere you'd use ketchup or barbecue sauce. Or squeeze it over sliced sausage for currywurst at home.
  • VEGAN, GLUTEN FREE, LACTOSE FREE & PRESERVATIVE FREE: A clean-label condiment that fits common dietary needs without sacrificing flavor. Comes in a 12 oz (344 g) easy-pour squeeze bottle that stores neatly in the door of your fridge — a single bottle that upgrades every cookout, backyard burger night and weekday dinner.

Product Description

If you've ever wandered through a German town square with a paper boat of fries in one hand and a bratwurst in the other, you already know the flavor we're talking about. Hela Martha Laue's Original Spice Ketchup is the German curry ketchup that started showing up at imbiss stands and family dinner tables more than a hundred years ago — and it's still made by the same family in Germany today. This is the Mild version: bold, warm, full of flavor, but gentle enough that the whole family can pour it without flinching. It's a real tomato ketchup at heart — sweet, smooth, not too thick — layered with a unique blend of paprika, chili, peppers and curry-style spices. Think more flavor than the regular American ketchup in your fridge, but lighter and brighter than barbecue sauce. And before anyone asks: this is a German curry ketchup, not Indian curry. The "curry" is a warm spice profile — a little tangy, a little smoky, a little sweet — built specifically for grilled and fried food. Squeeze it on french fries, hot dogs, smashburgers, brats, sausages, grilled chicken, ribs, scrambled eggs, sandwiches and wraps. Anywhere you'd reach for ketchup or a barbecue sauce, this works — and a lot of places they don't. Drizzle it over sliced sausage with a dusting of curry powder and you've got currywurst at home in about sixty seconds. A few details worth knowing: it's vegan, gluten free, lactose free and preservative free. The 12 oz easy-pour squeeze bottle stores neatly in the door of your fridge. And the recipe behind it is the same one Martha Laue stood behind when she said, "If it's not spicy, it's not ketchup." Hela has been a family company since 1905, and this is Germany's #1 curry ketchup — imported from Germany, not an American imitation. Pour it on something tonight and taste why.

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