Hairstory New Wash Original Purple Shampoo for Blonde and Silver Hair 8 oz

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• TONES & BRIGHTENS BLONDE HAIR — Neutralizes brassiness and unwanted yellow tones in blonde, gray, silver and platinum hair while enhancing shine and vibrancy wash after wash
• DETERGENT-FREE PURPLE CLEANSER — Unlike traditional purple shampoos that can dry out hair, this sulfate-free cleansing cream gently cleanses, conditions and tones in one simple step without stripping natural oils
• SUPPORTS HEALTHIER HAIR & SCALP — Formulated with aloe vera, jojoba oil, sunflower seed oil and botanical extracts to help nourish the scalp barrier while leaving hair softer, smoother and more manageable
• HELPS EXTEND HAIR COLOR — Designed to help preserve salon color by protecting against fading caused by UV exposure, overwashing and environmental stressors while keeping cooler blonde tones balanced
• HOW TO USE – Coat wet hair from scalp to ends with a generous amount of New Wash. Add a splash of water - this is essential to activate and emulsify the formula into a milky consistency. Work thoroughly into hair and scalp with scalp brush or fingers. New Wash only cleans what it touches. Let sit for 2-3 minutes, then rinse out as thoroughly as you massaged it in