The Marketing Mix for Authors: How marketing strategy powers the world's top brands (Author Marketing Pocket Guides Book 1)

Product Description

“AM I IN THE right genre?” “Do I need an author website?” “Ought I offer free books?” “Should I run Amazon ads?”Many authors ask themselves questions like these. And there are more. Lots more!“How about Facebook ads? TikTok videos? Substack? Goodreads? BookBub? Social Media? What about selling direct to readers or engaging with local bookshops? Then there’s audiobooks, translation … influencers, blog tours, countdown deals and newsletter swaps? And what about wide v exclusive?”The choices are mind-boggling, perhaps even paralysing. Yet there is a simple solution – the formula used by marketing professionals. It’s called THE MARKETING MIX – the 4Ps of Product, Place, Price and Promotion.Whether you’re setting out as an Indie Author or experienced in Traditional Publishing, with The Marketing Mix for Authors you can learn in simple steps how to shape a dynamic marketing strategy and choose the right marketing tactics to SELL MORE BOOKS.ABOUT THE AUTHOR:IAN MOORE spent a decade in marketing with Kimberly-Clark, Cadbury’s and Lloyds Bank. He was trained in professional brand management and took an MBA specialising in consumer behaviour. In 1990 he founded The Blue-Chip Marketing Consultancy, which became the only Scottish agency to win the coveted UK Institute of Promotional Marketing Grand Prix (twice, in 1991 and 2011), and which in 2012 was awarded a Globe in Rio de Janeiro for the World’s Best Trial and Awareness Campaign. As Creative Director he developed campaigns for over 100 national and international brands in 40 countries.In 2005 his book Does Your Marketing Sell? was published by Nicholas Brealey and translated into Chinese and Russian (and Latvian) and led to worldwide speaking engagements, from Shanghai to Kyiv (and Riga). As a member of the Chartered Institute of Marketing he wrote an advertising blog for Haymarket Publications and tutored in Creative Strategy as a Director of the Institute of Promotional Marketing.As a hobby writer of crime fiction, in 2004 he was a winner of The Scotsman/Orange Prize (North, published by Birlinn) and was subsequently longlisted for The Crime Writers’ Association Margery Allingham Prize. Encouraged by this success, he applied the classic formula – the Marketing Mix – to independent publishing, and in 2012 under the penname Bruce Beckham he released the first D.I. Skelgill novel (appropriately, Murder in Adland). The series began to flourish, notably in the USA, and within three years he was working as a full-time writer. He has sold over $1.5m worth of books, over a million copies, and is an established six-figure author.He mentors fellow authors in Marketing Strategy through the Edinburgh Writers’ Forum, the Edinburgh branch of the Society of Authors, and his local book group. Read more