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Routine Wellness
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- PURPLE SHAMPOO & CONDITIONER FOR BRASSY TONES: Fighting yellow and orange tones in blonde, silver, gray, or highlighted hair? Our violet-pigmented duo deposits cool tone with every wash to neutralize brassiness, while biotin, pea peptides, rice protein and caffeine work to strengthen strands and support fuller-looking hair from root to tip.
- TONING THAT DOESN’T DRY HAIR OUT: Most purple shampoos leave hair stiff and stripped. Ours is sulfate-free and pH-balanced, with argan oil, coconut oil, aloe vera, and Pro-Vitamin B5 to replenish moisture as it tones - so your color reads cooler and brighter while your hair stays soft, hydrated, and full of movement.
- MADE FOR THINNING, AGING HAIR: Going gray or silver often means finer, more fragile hair. This set pairs purple pigments with the anti-thinning blend behind Routine Wellness to help reduce the breakage that makes hair look thinner. Toning and strengthening in one step, with no extra products to add.
- COLOR SAFE FOR EVERY COOL SHADE: Safe for blonde, platinum, gray, silver, highlighted, balayage, and color-treated hair. Gentle enough to use once or twice a week alongside your regular Routine Wellness wash routine, and effective on fine, dry, damaged, curly, and normal hair textures.
- CLEAN FORMULA & CITRUS SCENT: Free from sulfates, SLS, silicones, parabens, phthalates, and gluten, plus vegan and cruelty-free. A rich, salon-quality lather and a fresh, uplifting jasmine & orange blossom scent make brass correction the part of your week you actually look forward to, because great hair starts with a solid Routine.
