The New (ab)normal: A Contrarian Outlook on Business, Leadership, and the World the Great Chaos Left Behind - The most unusual business book ever written

Product Description

In the cockpit, there is a checklist for the moment everything goes wrong. In business, there wasn't one.Every pilot trains for the abnormal. When the little red light that never flashes starts flashing at 38,000 feet, nobody improvises. They reach for a checklist written by the people who survived it before them.Then the great chaos arrived. The world stopped. The rules were suspended. Every playbook on every shelf became a museum piece overnight — and business owners, executives, managers, and employees were handed the controls of an aircraft no one had ever flown, with no checklist, no precedent, and a great many very confident voices on the radio giving contradictory instructions.Markus Buettner started his career flying the world for the number-one airline of its era, then built and led businesses in the United States. THE NEW (AB)NORMAL is the abnormal checklist he wishes somebody had handed him: 41 short, sharp, unapologetically contrarian chapters on the world we are all still sculpting — and how to stop being driftwood in it.This is not another leadership fable. Not another consultant's framework with a clever acronym and a pyramid diagram. Not another book that tells you to lean in while carefully avoiding anything that might upset anybody.Inside, you will find out:Why the businesses that came out ahead were not the biggest risk-takers — and what they actually did insteadThe exact moment institutional trust broke, why it is not coming back, and what quietly replaced itWhy your HR department could not save you, and what has to change before it canHow "flexibility" and "free-for-all" ended up one bad decision apartThe socio-emotional damage nobody is measuring — and the bill that is coming due anywayWhether AI is your best hire or your workforce's worst nightmareWhat actually killed loyalty — from both sides of the desk — and the only thing that brings it backReinvest or retreat: how to tell a rocket ship from a very expensive boatThe man in the mirror — who you quietly became when the office disappeared You will laugh out loud in places you did not expect to. You will wince in one or two. And somewhere around chapter nine you will put the book down and say the thing every reader of this book eventually says: finally, somebody said it.Because the great chaos did not just change where we work. It changed who we trust, what we are willing to trade, and what we quietly stopped believing. Most business books are still writing about the world that ended. This one is about the one that replaced it.Written for the people actually flying the plane: business owners and founders. Executives and operators. Managers who inherited a team they no longer recognize. HR and people leaders. Employees deciding whether to stay, go, or renegotiate.Read it front to back on a flight, or open it anywhere and land on a chapter that reads like it was written about your Tuesday.The seatbelt sign is still on. The turbulence is not over. But you do not have to fly this one blind.Scroll up, grab your copy, and let's get you to a happy landing.THE NEW (AB)NORMAL is Markus's contrarian field guide to the world the great chaos left behind. Read more