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BUSINESS STRONG: Beyond the Trap - The Owner's Playbook for Building Value, Exiting Right, and Leaving a Legacy is a practical coaching guide for small business owners who want to build a company worth more and eventually sell it, transfer it, or leave it as a legacy. Using a fitness metaphor throughout, it walks owners through the V.R.T. Going Vertical™ framework making the business Valuable, Repeatable, and Teachable across 8 core value drivers, a structured 24-Week Owner Sprint, and a clear-eyed path through the exit process. It treats the owner as the athlete and the author as the coach: honest, direct, and always in the owner's corner. Read more
