Product Information
About this item
- Silicone free so your makeup stops pilling; built on rosehip seed, argan, apricot kernel, and squalane instead of a silicone matrix that dries down and tightens; foundation glides on smoothly instead of balling up or settling into fine lines
- Skincare that earns its place as a makeup base; formulated with 0.3 percent bakuchiol, a plant derived alternative to retinol, plus ceramides, panthenol, and vitamin E; wear it under makeup or alone for skin that gets gentle actives, not just a temporary coating
- Soft focus finish without the powdery drag; dries down smooth and blurred to soften the look of texture and fine lines; shea butter, coconut oil, and castor oil keep it comfortable and never tight; massage a pea sized amount over face and neck after sunscreen
- No synthetic fragrance, but not unscented; the soft, lightly sweet scent comes from the blue tansy flower oil itself, the ingredient that gives the primer its name and its blue color; naturally contains linalool and limonene
- 3.5 ounces, over 3 times the size of a typical 1 ounce primer; handcrafted in small batches in Virginia's Shenandoah Valley; 99 percent nature derived, vegan, cruelty free, with intentional ingredient transparency
Product Description
A primer that doesn't fight your face. If you've ever put on foundation over primer, looked in the mirror at 2 p.m., and saw foundation sitting in every line around your mouth - that isn't your skin's fault. It's usually the primer. Most primers are built on silicone. Silicone dries down and shrinks, which can cause makeup to pill, crack, and migrate by the afternoon. Blue Tansy Face Primer is built on nourishing oils and actives instead. Rosehip seed, argan, apricot kernel, and squalane smooth and soften. 0.3% bakuchiol, a plant-derived alternative to retinol, supports skin over time. Ceramides help reinforce the skin's moisture barrier. Blue tansy flower oil, the ingredient this primer is named for, helps calm the look of redness and gives the formula its blue cast. The finish is soft-focus and almost powdery, but it never feels tight. Wear it under makeup for a smoother canvas, or wear it alone on the days you're not wearing anything else. It layers happily over the GOOW Bakuchiol Face Cream. About the scent: there is no synthetic fragrance in this formula, but it is not unscented. Blue tansy essential oil has a soft, lightly sweet smell of its own and naturally contains linalool and limonene. How to use: after sunscreen, massage a pea-sized amount over face and neck, concentrating anywhere you want extra smoothing. Wear alone or under makeup. Handcrafted in small batches in Virginia's Shenandoah Valley. 99% nature-derived. Vegan. Cruelty-free. Ingredient transparency with intention; every ingredient on the label has a purpose.
