The ABCs of Entrepreneurship: 26 Principles Every Entrepreneur Needs to Know (The ABC Series)

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What does it really take to think and act like an entrepreneur?The ABCs of Entrepreneurship distills decades of real-world experience into 26 practical principles, one for every letter of the alphabet.From Attitude, Branding, and Curiosity to Strategy, Trust, Value, Win-Win, and eXecution, each chapter explores a principle that can help entrepreneurs make better decisions, recognize opportunities, learn from setbacks, and keep moving forward.This is not a book about shortcuts or formulas. It's about developing the mindset, habits, judgment, and resilience that support meaningful, sustainable success.Drawing on his experience as an entrepreneur, educator, trainer, and international consultant, Dr. Dieter Bruhn combines practical wisdom, real-world examples, and lessons readers can put to work immediately.Whether you are launching a business, growing an existing one, building a career, or simply thinking more entrepreneurially, The ABCs of Entrepreneurship offers clear, memorable guidance from A to Z.26 principles. Practical wisdom. Real results. Read more