The Best Book on Sales: Master the Art of Selling, Even If You Hate Selling

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Still good at your craft and terrible at asking for the sale? This is the field manual for closing more business without becoming someone you dislike.The sales book for people who hate selling — written by the man who trained Ferrari, Lamborghini, Rolls-Royce and Bentley.You do not need a bigger personality. You need a better process.Lawrence Colbert went from homeless veteran with zero sales experience to training the sales floors of the world’s most demanding car brands — and building Billionaire Magazine. This book is the system behind that jump.Inside you will learn how to:• Sell without sounding like a salesperson• Open conversations people actually want to continue• Use psychology and story so price stops being the only issue• Handle objections without flinching or folding• Combine old-school closing with AI, social, SEO and email• Keep clients so you stop living on the next cold callHistory’s best sales lessons are in here. So are the modern ones most “classics” ignore. Read it once for the shift. Keep it on the desk and use it before every pitch.The best book on sales is not the one with the cleverest title.It is the one you apply — again and again.Lawrence Colbert is the sales trainer to Ferrari, Lamborghini, Rolls-Royce and Bentley, and the founder of Billionaire Magazine.