WTF Are We Doing About AI?: A No-BS 7-Day Field Guide to Artificial Intelligence
Product Description
Your board just asked what you're doing about AI. Your CEO wants a plan. Someone on your team uses it every day and tells nobody. Someone else thinks it should be banned. And you're expected to sound like you have it under control.You don't. Neither does anyone else.WTF Are We Doing About AI? is not a book for experts, engineers, or Silicon Valley insiders. It's for the rest of us — the leaders, managers, directors, and business owners sitting somewhere between curious and paralyzed, who would rather be honest about it than keep pretending.It started in a room. The board had grilled the CEO over video — quoting articles they'd read, asking who was leading the transition. He didn't have an answer. He walked into the leadership meeting, retold the whole thing, and asked the team the same question with one extra word in it.Nobody said anything. Including the author.That silence is the book.What follows isn't theory. It's the real problem most companies have — not a shortage of technology, but a shortage of clarity. The gap between what people say about AI and what they're actually thinking. The four ways companies avoid the question — denial, delay, deflection, and default — and why every one of them is just waiting with better posture. The three things you can actually do with AI, once you strip away the noise: automate, accelerate, discover. That's the whole list.Then the 7-Day Field Plan. Seven days to get from "we're experimenting" to "here's what we're doing, here's who owns it, and here's what we're learning."Along the way:Define what AI means for your business so people stop arguing about the wordFind out where your people actually are — not where you hope they arePick real use cases tied to time, money, or risk, and kill the ones that don't pass that filterAssign ownership without forming a committee or hiring a consultantTrack behavior before you chase ROI, because awareness comes before adoptionAnswer the board question with structure instead of a bluffLaunch something real, this week, unfinishedThere's also a chapter on what comes after the plan — operating inside a company that hasn't decided how it feels about any of this yet. The colleague who says "junk in, junk out" before you finish the question. The technical copywriter who saw his own role in the crosshairs. The day you almost quit, which is most days. And a 93-year-old man who moved from a one-year plan to a three-year plan because he wanted to see what happened next.You don't need to know everything about AI. You need to know what you're doing tomorrow, and the day after that.The wave is coming. You can film it on your phone, or you can grab a board.The water's fine. Get in. Read more
