A Beginner's Guide to Marketing: Build a team, get leads, create engaging content, and make your business relevant. (The Apprentice's Sidekick)

Product Description

Marketing is a massive and often-misunderstood field with a lot of moving parts. The field is constantly shifting and evolving, but the current world of marketing is dominated by digital. This introductory marketing book will teach you all about the best digital practices going into the new decade. It will also give you a starting point for building out a marketing team, optimizing social media profiles, and what your options are for content creation. This book uses real-world insights and best-practices to provide a complete overview of what marketing is and what you, as a marketer, can do. What you'll learn: - How to build a marketing department - How to create and set marketing goals - How to find and define your customers - How to optimize your website and social media - What types of content fit your brand - What types of online ads you can utilize - Best practices for marketing emails - Marketing tools to automate and optimize your workflow About the author: Mason Lindblad holds a BBA in Marketing and has several years of experience working for small businesses and startups. He knows that marketing seems easy on the surface, but is much more complex underneath - because he has worked with business owners who misunderstand the usefulness of marketing, and with business owners who have successfully leveraged its value. He is currently a content creator and freelance marketer, working with brands on social media management, written and video content, and marketing strategy. Read more