Advertising, Branding & Marketing 101: The Quick and Easy Guide to Achieving Great Marketing Outcomes in a Small Business (SME's Business and Marketing Book 1)

Product Description

The Small Business Owners Guide to Understanding Marketing - Revised Edition 2024Rule #1: When your branding is strong, your marketing works a lot harder to ensure your advertising works better!Rule #2: When it comes to marketing your understanding of the basics can potentially save you thousands of dollars on advertising, marketing and branding. Here's just a fraction of what you'll learn that will return your investment in this book 10x over:How to target the market who will understand you and not buy just on price.What you can do to enhance your brand, so your customers 'get you' immediately and love your value.How to save on advertising by not wasting it on 'cheap packages' offered by sales teams.How to get your customers raving about your service and sending people to you.Ways to get in articles and on radio/tv in positive ways to build your reputation.How AI can be helpful in your marketing planning, research, and content developmentEven if you just apply 1 or 2 of these, you'll pay for this book 10x over in what you save, or make on more effective marketing. So click to BUY NOW and get started. This book will help you to understand the basics of business and marketing plans, branding, image, customer service and public relations so that you can grow your business through simple and smart marketing practices.Getting the basics right can make such a difference to the outcomes.Measuring the results of your advertising can lead to effective decision making about what to spend and where to invest your marketing budget.When you understand ‘how it works’ you get a lot more punch out of your advertising campaigns.Bonus tools and templates included.If you are in business for the first time, or the 100th time, getting your marketing right and understanding the basics is going to save you a lot of money in experimenting, time wasted in taking pot shots at advertising, and frustration when you find out how much easier it could have been to get it right the first time.Includes: Prospecting, follow up, scripts for selling, creating a marketing plan.CONTENTS INCLUDE:Basic Positioning and MarketingUnderstanding your target market and where to find themHaving a Great Customer Service PlanGaining Market Share, Increase Business Turnover and Maximizing ProfitabilityHow to promote and projectMedia Options - print, digital, onlineReputation marketing strategyWebsites and Social Media Marketing ToolsSummary TEMPLATES AND FORMS/Bonus ContentAuthor Q&AQ: Why did you update this in 2024?A: Because AI and some other platforms have changed a lot of marketing options, making research and content development easier for many people is just one example of the changes in this industry in the last year.Q: Why did you write this book?A: Because as a small business owner, marketing specialist and consultant, these are the things that I keep repeating to my clients. Getting the basics right and a general understanding of the role that marketing, branding, and advertising all play together to create success in any business is often overlooked and it's an expensive oversight.Q: Do you cover anything about online and social media marketing in this book?A: Yes, but mostly about getting your brand and marketing strategy sorted so that what you do either ON or OFF line is more effective. That's the key to successful marketing on ANY platform. Read more