Product Description
Digital Marketing: Strategy, Execution & the AI EraA Complete, Practical Guide for Beginners, Practitioners, Founders & StudentsMost marketing resources make you choose: a beginner-friendly overview with no real depth, a technical manual with no strategic thinking behind it, or an AI-hype book chasing whatever's trending this month with nothing to hold onto once the trend passes.This book is different. It's a complete, connected system — covering everything from foundational strategy to AI-driven execution — built so you don't just read about digital marketing, you build a real go-to-market plan as you go.What's inside:Seven parts, thirty-one chapters, covering the full discipline: marketing strategy and buyer personas, SEO, paid search, content, social, email, influencer and affiliate marketing, social commerce, analytics, conversion optimization, growth marketing, and a complete section dedicated to AI in marketing — agentic AI, AI search (GEO), predictive personalization, AI-assisted creative production, and the ethics that come with all of it.This isn't a typical ebook — it's built closer to a workbook. Every chapter ends with a real, fillable worksheet tied to one running example brand, so every concept gets applied immediately instead of staying theoretical. A complete answer key at the back lets you check your own thinking against a worked example, chapter by chapter. Seventeen custom diagrams turn the core mental models — the marketing funnel, the growth loop, the positioning ladder, the technology adoption curve, how an AI search answer actually gets built — into something you can actually see, not just read about.By the final page, you won't just have learned thirty-one topics. You'll have built one complete, coherent marketing plan you can use as a template for your own product or business.Who this is for:Complete beginners who want the fundamentals taught properly, not just buzzwords. Working practitioners who are deep in one channel but want to fill the gaps around it. Founders who need to be dangerous enough across every channel to plan, hire, and manage a marketing function. Students preparing for exams, certifications, or a first role in the field.Most marketing books were written before generative AI reshaped the field, then had one AI chapter bolted on afterward. This one was built AI-first — an entire dedicated section on agentic AI, AI search, and AI-assisted marketing, integrated into the strategy from the ground up, not tacked onto the end.You'll finish this book with more than knowledge. You'll finish it with a plan. Read more
