How Not To Market in 2026 : The Complete Playbook for CMOs, Brand Managers and Digital Marketers in the AI Era
Product Description
Most marketing books tell you what to do.This one starts by telling you what to stop. The playbook that built your career is now your biggest liability.The funnel is broken. The channels have shifted. AI has rewritten the rules of reach, relevance, and customer trust. And most marketers are still running 2019 strategies in a 2026 world. How Not To Market in 2026 is a no-fluff, full-stack marketing guide for CMOs, brand managers, and digital marketers who are serious about winning in the AI era — not just surviving it. Across 28 chapters and 6 structured parts, this book covers: Why AI is not your strategy (and what actually is)How to build a brand so distinctive it cannot be copied by a competitor or replicated by an algorithmThe AEO revolution — why SEO alone no longer protects your visibilityWhat a real AI automation workflow looks like (and the mistakes that cost brands dearly)Channel-by-channel playbooks: SEO, content, video, WhatsApp, email, influencer, affiliate, community, paid ads, and moreHow to convert traffic with CRO frameworks that actually move the needleThe 60/40 budget rule that most marketing teams are getting backwardsHow to end the marketing-sales civil war for goodBrand crisis management: what to do in the first 72 hoursGo-to-market strategy for product launches that earn real tractionABM and B2B marketing in the age of intent dataPurpose-driven branding that is genuine, not washed Every chapter includes a practical Playbook with best practices, a scored self-audit, and fill-in worksheets you can use with your real marketing — today. Plus a full 90-Day Action Plan to prioritise everything you have just learned. Whether you are a CMO defending your budget in a board meeting, a brand manager protecting equity in a noisy market, or a digital marketer trying to make every channel work harder — this book is your guide to the thinking, the strategy, and the execution that wins in 2026. Stop marketing the old way. Start winning the new one. Read more
