MARKETING MANAGEMENT: Mastering Modern Marketing in the AI Era (The Future-Ready Marketing Series™ Book 1)

Product Description

The marketing textbook you learned from wasn't built for the AI era. This one is.If you're a marketing leader who understands STP and the 4Ps in theory but struggles to translate them into real strategic decisions—or if you're overwhelmed by AI marketing tools but lack a framework to use them strategically instead of just tactically—this book was written for you.MARKETING MANAGEMENT: Mastering Modern Marketing in the AI Era is Volume 1 of The Future-Ready Marketing Series™, a 12-volume executive collection designed to take marketing professionals from fragmented, outdated knowledge to confident, AI-augmented strategic leadership.Written in an executive-conversational register—rigorous enough for the boardroom, clear enough for a Monday morning—this volume rebuilds marketing management from first principles for a world where AI reshapes decisions at every level.Inside, you'll learn to:• Apply Segmentation, Targeting, and Positioning (STP) as a working operating system—not memorized theory• Modernize the Marketing Mix (4P/7P) for AI-augmented, data-rich markets• Move from scattered AI tool usage to a genuine strategic decision framework• Build a marketing dashboard and decision system grounded in AI-assisted insight• Execute a 90-day playbook to redesign your own marketing function• Speak the strategic language of the C-suite with confidenceStructured across six parts—Foundations, Frameworks, Tools & AI Applications, Global Case Studies, Executive Playbook, and Future Trends—this book gives Marketing Managers, Directors, SME founders, and MBA/executive-education students one solid, cross-functional reference they can actually use, from the CEO's office to the marketing intern's desk.Every framework is built to be cited. Every chapter closes with a practical "so what." And every claim in this book is held to a strict verification standard—no invented statistics, no unverifiable "typical results," no manufactured case studies. What you get is credibility you can bring into your next strategy meeting.This is Volume 1 of a 12-volume Executive Library—your foundation for the volumes ahead in Consumer Behavior, Digital Marketing, Go-to-Market Strategy, and beyond.Written by Dr. Agus Masrianto for leaders who refuse to let their marketing knowledge go out of date.Scroll up and start building your future-ready marketing foundation today. Read more