MEDIA PLANNING DISRUPTED: A Strategic Guide to AI, Commerce, and the New Advertising Ecosystem
Product Description
Algorithms Are Running Your Campaigns. Are You Still in Control?You've mastered Meta Ads Manager, built GRP schedules that impressed clients, and stayed late optimizing ROAS dashboards. But your CMO is asking about break-even ROAS, your client wants a commerce layer strategy, and TikTok Shop just ate your competitor's Q4. You're technically excellent — and strategically stuck. Media Planning Disrupted is written for exactly this moment.This is the definitive media planning guide for AI, commerce, and the new advertising ecosystem — the book that bridges Scissors & Baron's timeless planning principles with the live realities of programmatic advertising Indonesia, TikTok Shop, Shopee Ads, and AI-driven campaign execution in 2026. Twelve chapters. Four parts. One complete framework from GRP to iROAS. Built specifically for practitioners in Indonesia and Southeast Asia's emerging markets — with every concept grounded in real campaign data, bilingual key terms, and the practitioner roundtable conversations that sparked this book.This isn't a textbook reprint or a platform tutorial. It's a media disruption book that gives you the exact tools — the ROI-First Budget Model, the 4-Quadrant AI Decision Matrix, the 5-Pillar Commerce Media Framework, the 5-Layer Measurement Architecture — that turn platform dashboards into defensible business strategy. Every chapter opens with a real crisis scenario (sound familiar?) and closes with three decisions you can execute this week. ✅ Master 15 master formulas — from GRP and CPP to break-even ROAS and iROAS — in one structured, verified reference system✅ Govern AI campaign tools — Meta Advantage+, TikTok Smart+, Google Performance Max — with a 4-quadrant human-algorithm decision framework that prevents attribution disasters✅ Build a defensible media budget using the ROI-First Derivation Model: gross margin → break-even ROAS → funnel allocation, structured to pass CFO review✅ Win at commerce media — Shopee Ads, TikTok Shop Live, Harbolnas strategy, and the Review Equity Principle that reduces your Sponsored Product CPC✅ Future-proof your career with the T-Shaped Media Strategist framework: 7 non-negotiable competencies + 5 deep specializations that define Indonesia's next media leadersBuilt on the foundational scholarship of Scissors & Baron's Advertising Media Planning (7th ed., 2010) and Katz's The Media Handbook (7th ed., 2019) — updated for the 2026 Indonesian advertising ecosystem. Every formula verified. Every statistic cited. Every framework field-tested by practitioners navigating Indonesia's most complex media landscape.The algorithm is running your campaigns. This book puts the decisions back where they belong — with you. → Download the eBook now and begin Chapter 1 today. The three decisions at the end of every chapter start working the moment you close the book. Read more
