Psych Talk: This book tells why people's behavior often seems to defy logic and common sense
Product Description
What this book is all about:Why do people’s behavior often seem to defy logic and common sense? For instance, why do people sometimes prefer a bad option to a good one, like an unlikeable person while disliking a likeable one, and engage in senseless or self-defeating reasoning that they may regret later?The answer is not that people have a faulty brain or are allergic to logic, the author of this very intriguing book argues. Rather, it is because people are largely not rational but psychological beings who are easily influenced by various psychological factors. A job is not just a job and a price not just a price — many factors can influence how the job is experienced and how the price is perceived. Thus, in order to be effective in our dealings with people, we must learn to look at them not from a rational but psychological standpoint. This book tells us why and how.An insightful and thought-provoking book with lots of illuminating findings and fascinating real-life examples, Psych Talk is a must-read for anyone who is keen to know how to bring out the best in themselves as well as other people and relationships.Stop wondering why people's behavior often makes no sense. Find out from Psych Talk!Endorsements for the book:A very entertaining and compelling look at how people are neither wholly rational nor irrational, but psychological beings. Anyone who is keen to understand human behavior will find this book enjoyable and useful. —Ellen Langer, Harvard University.Psych Talk is for anyone who wants to understand how people reason, decide, and behave. It's a well-written book. Definitely a must-read! —Jochen Menges, University of Cambridge Judge Business School.Psych Talk is an enjoyable read about what makes people tick. It’s a wonderful book! —Elizabeth Loftus, University of California at Irvine.A great book that argues that people are not as rational as mainstream economists assume. The book highlights many interesting studies showing that people’s behavior and choices are invariably influenced by various psychological factors. —Greg Lockhead, Duke University.Blending crisp writing with humor and a masterful ability to explain real-world experiences with sound research, Psych Talk is essential reading for anyone seeking to understand and manage human behavior. —Thomas Bradbury, UCLA. Read more
